The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

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NotOnTheHighStreet.com Founder: Rapid Success Lead To My Darkest Days: Holly Tucker

NotOnTheHighStreet.com Founder: Rapid Success Lead To My Darkest Days: Holly Tucker

Holly Tucker MBE has over twenty years experience building businesses, and today she shares that insight with us. After working in advertising, media, and for a start-up, Holly gave it all up to start...

9 Aug 20211h 26min

Moment 17 - Russell Kane Reveals The Simple Path To Success

Moment 17 - Russell Kane Reveals The Simple Path To Success

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. Russell Kane was one of the most surprising guests I’ve ever had on this ...

5 Aug 202110min

Patricia Bright: How She Made Her Millions

Patricia Bright: How She Made Her Millions

Patricia Bright is one of the most innovate and inspiring influencers working today. Born and bred in South London, Patricia shares advice and stories on beauty, style, fashion and finance to her 2.8 ...

2 Aug 20211h 12min

Moment 16 - Rio Ferdinand On How To Create A World-Class Culture

Moment 16 - Rio Ferdinand On How To Create A World-Class Culture

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. I’ve supported Manchester United for years and some of the fondest memori...

29 Juli 202113min

Reggie Yates Reveals The Secret To Staying Driven & Reaching Your Potential

Reggie Yates Reveals The Secret To Staying Driven & Reaching Your Potential

Reggie is someone that’s been on our screens for the best part of three decades. Making his first tv appearance on Desmond’s at the age of just eight years old. This would kick start a career in actin...

26 Juli 20211h 44min

Moment 15 - Ant Middleton: The Power Of A Positive Perspective

Moment 15 - Ant Middleton: The Power Of A Positive Perspective

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. Today, I’ve chosen one of the most powerful moments from my episode with ...

22 Juli 202113min

Dr Alex George: My Hardest Day In A&E, Family Suicide & Finding TRUE Purpose

Dr Alex George: My Hardest Day In A&E, Family Suicide & Finding TRUE Purpose

Alex George is a pure inspiration. That's one of the best ways I can describe him. He’s selfless, self aware and just an all round great guy. He grew up in Nantgaredig, a village near Carmarthen, Wal...

19 Juli 20212h 6min

Moment 14 - Grace Beverley On What It Takes To Build A Business

Moment 14 - Grace Beverley On What It Takes To Build A Business

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. Grace Beverley has built two multi-million pound businesses but what did ...

15 Juli 202115min

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