The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(766)

E46: Diane Modahl - Doping, Defeat and Determination

E46: Diane Modahl - Doping, Defeat and Determination

How would you feel if your career, the career you’ve worked at all your life, was suddenly destroyed? This is how my next guest on The Diary of a CEO felt when her whole world came tumbling down due to a fatal error. Diane is truly inspirational. Her... Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Feb 20201h 6min

E45: I Have NEVER Shared This Before.

E45: I Have NEVER Shared This Before.

In the first episode of 2020 of The Diary of a CEO, I share a very personal extract from my diary 8 years ago which I’ve NEVER shared before, and discuss the time I’ve recently spent alone in the Indonesian Jungle. I also explain why it’s important to... Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Jan 202049min

E44: The lessons we MUST learn before 2020.

E44: The lessons we MUST learn before 2020.

2019 has been a world-wind of a year for me, and this week’s episode of The Diary of a CEO is all about reflection. Alongside this, I discuss why you shouldn’t waste time on people that don’t deserve it. Furthermore, I explain why it’s critical for us t... Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Dec 201941min

E43: Nir Eyal - How to Become Indistractable

E43: Nir Eyal - How to Become Indistractable

On this week's episode of The Diary of a CEO, I sit down with Nir Eyal, an Israeli-born American author, lecturer and investor. Nir released his first book in 2014 “Hooked: How to Build Habit-Forming Products” and it became a Wall Street Journal Interna... Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Nov 20191h 23min

E42: Here's How To Stop Being Your Own Worst Enemy

E42: Here's How To Stop Being Your Own Worst Enemy

The Diary of a CEO podcast has kept me extremely level-headed, it's kept me from being self-destructive and it has maintained my self-awareness; and these points are exactly what I wanted to discuss in this week's episode. I additionally relay the impor... Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Nov 201944min

E41: The Heaton Brothers: From Horwich to Hollywood

E41: The Heaton Brothers: From Horwich to Hollywood

Brothers, best friends and business partners, The Heaton Brothers share more than just their parents. George and Mike Heaton are the founders of the world-renowned streetwear brand, Represent. The 26 and 28 year old initially started Represent in their ... Learn more about your ad choices. Visit megaphone.fm/adchoices

14 Nov 20191h 4min

E40: The Day My Dream Came True

E40: The Day My Dream Came True

The last few weeks have been some of the most educational and exciting in Social Chain's history and in my journey as an entrepreneur. We went public. In this week's episode of The Diary of a CEO, I share some of the insights that going public has taugh... Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Okt 201950min

E39: Jamal Edwards - From Media Student To Multimillionaire

E39: Jamal Edwards - From Media Student To Multimillionaire

At 15, Jamal Edwards rapped under the name "SmokeyBarz", filming with his friends from a £20 phone. At 24, he had received an MBE for services to music and business, taken the first royal selfie and was a multimillionaire. The entrepreneur turned music ... Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Okt 20191h 2min

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