The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(803)

Moment 4 - How I Discovered A More Grateful Perspective

Moment 4 - How I Discovered A More Grateful Perspective

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. In this episode I look back on a trip I took to India where I got to take...

6 Maj 20218min

Russell Kane: How To Build Confidence & Stay Young

Russell Kane: How To Build Confidence & Stay Young

My guest this week is Russell Kane, a Multi-award-winning comedian, presenter, actor, author and scriptwriter. Russell Kane is best known for the BBC Radio 4 podcast Evil Genius, which has become a fl...

3 Maj 20211h 45min

Moment 3 - John Vincent On How To Live A More Present Life

Moment 3 - John Vincent On How To Live A More Present Life

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. In this episode John Vincent, Chief Executive and Co-Founder of the Leon ...

29 Apr 202110min

Jim Chapman: Overcoming Failure Anxiety, Finding Love & Life-Changing Therapy

Jim Chapman: Overcoming Failure Anxiety, Finding Love & Life-Changing Therapy

On this weeks podcast, we have Jim Chapman. You may know him from Youtube, Instagram and dare I say it... the ex husband of another high profile Youtube star. You will hear Jim speaking about his own ...

26 Apr 20211h 31min

Moment 2 - Nir Eyal On How To Stop Procrastinating

Moment 2 - Nir Eyal On How To Stop Procrastinating

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. In this episode Nir Eyal, International Best-Selling Author, lecturer and...

22 Apr 20219min

Elizabeth Day Opens Up About Heartbreak, Miscarriage & Failure

Elizabeth Day Opens Up About Heartbreak, Miscarriage & Failure

This week I am joined by Elizabeth Day – an English novelist, journalist and broadcaster. She was a feature writer for The Observer for the best part of a decade and currently writes for You magazine....

19 Apr 20211h 31min

Moment 1 - Johann Hari On Why We're Becoming Less Happy And More Lonely

Moment 1 - Johann Hari On Why We're Becoming Less Happy And More Lonely

In these ‘Moment’ episodes I will be selecting my favourite sections from previous episodes of The Diary Of A CEO. In this episode Journalist and Author Johann Hari, most well known for writing the Ne...

15 Apr 20217min

Rio Ferdinand Reveals The Training Ground & Dressing Room Secrets That Made United Unbeatable.

Rio Ferdinand Reveals The Training Ground & Dressing Room Secrets That Made United Unbeatable.

This week’s podcast guest, is not like any I’ve had on before... I am proud to introduce to you my friend, and football legend Rio Ferdinand. As a former Football player, he is one of the most decorat...

12 Apr 20211h 30min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
svd-tech-brief
rss-dagen-med-di
lastbilspodden
avanzapodden
fill-or-kill
rss-den-nya-ekonomin
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
bathina-en-podcast
ekonomiekot-extra
market-makers