The Marketing Genius Behind Nike: Greg Hoffman

The Marketing Genius Behind Nike: Greg Hoffman

Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling. Joining Nike when he was just in his early 20s, to becoming one of the most senior people of colour in corporate America, his life story is like no other. Here he tells us not just how to find new ways to get your story across, but delves into his own story as he tells us how he met his real family for the first time only a couple of years ago, and how that felt for him. Greg is an entirely new voice on how to be a caring leader and deal with the stresses of high-level executive roles. Because when it’s your job to find ways to connect ideas with other people, you first have to connect those ideas to yourself. Follow Greg: Instagram - https://www.instagram.com/ghoff70 Greg’s book - https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

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E27: Adopt a culture of WINNING

E27: Adopt a culture of WINNING

It has been a crazy few travelling weeks for me so I do apologise about the delay in this episode. This week, I discuss the culture of winning. Some people have an ingrained ideology that they will al...

13 Mars 201933min

E26: Johann Hari - We Have Lost our Connections

E26: Johann Hari - We Have Lost our Connections

Books will change your life, and there are so many that have changed mine. In this episode I chat with journalist and author Johann Hari, most well known for writing the New York Times bestselling boo...

26 Feb 20191h 8min

E25: We are the Burnout Generation

E25: We are the Burnout Generation

This week has been chaotic. In Chapter Five of The Diary of a CEO I flew back to the UK for an incredibly busy week filled with podcast interviews, speaking appointments, pitching to one of our bigges...

19 Feb 201941min

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

In this episode of The Diary of a CEO, my entire perception of what an entrepreneur is, is completely turned on it's head. I travelled to a beautiful house in the LA hills to meet with Tom Bilyeu, the...

6 Feb 201949min

E23: I am a Slave, My Fear and Therapy

E23: I am a Slave, My Fear and Therapy

In Chapter 3 of The Diary of a CEO I talk about the importance of trusting more. I am a real perfectionist and feel trapped between wanting to control even the smallest details and wanting to let go a...

28 Jan 201936min

E22: Sarah Bahbah - Addiction, Intuition, Success

E22: Sarah Bahbah - Addiction, Intuition, Success

In Chapter 2 of Season 2 of The Diary of a CEO I flew to LA to meet Sarah Bahbah, the 26 year old Palestinian-Australian Artist, Writer and Director. Sarah rose to fame after the release of her photog...

22 Jan 20191h 12min

E21: Mental Health, Mistakes and My Apologies

E21: Mental Health, Mistakes and My Apologies

Diary of a CEO is back. Welcome to Season 2 of the podcast, Chapter 1 of my new diary. In the time I've been away a lot has happened and a lot has changed. If you're new to the channel, this podcast i...

14 Jan 201951min

E20: Deliciously Ella - Blogging Saved My Life

E20: Deliciously Ella - Blogging Saved My Life

What a chapter this is, I meet food writer and entrepreneur Ella Mills, more famously known under the brand Deliciously Ella. Ella tells her fascinating story, about how she fell very ill during unive...

18 Juni 201841min

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