Why Google Search feels like it’s gotten worse

Why Google Search feels like it’s gotten worse

If you’ve been listening to Decoder or the Vergecast for a while, you know that I am obsessed with Google Search, the web, and how both of those things might change in the age of AI. But to really understand how something might change, you have to step back and understand what it is right now. So today I’m talking with Verge platforms reporter Mia Sato about Google Search, the industries it’s created, and more importantly, how relentless search engine optimization, or SEO, has utterly changed the web in its image. Mia and I really dug into this to explain why search results are so terrible now, what Google is trying to do about it, and why this is such an important issue for the future of the internet. Links: How Google is killing independent sites like ours — HouseFresh How Google perfected the web — The Verge The people who ruined the internet — The Verge A storefront for robots — The Verge The end of the Googleverse — The Verge The unsettling scourge of obituary spam — The Verge What happens when Google Search doesn’t have the answers? — The Verge The AI takeover of Google Search starts now — The Verge AI is killing the old web, and the new web struggles to be born — The Verge Google is starting to squash more spam and AI in search results — The Verge Ethics Statement — The Verge Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Ash Carter, United States Secretary of Defense

Recode Decode: Ash Carter, United States Secretary of Defense

U.S. Secretary of Defense Ash Carter talks with Kara Swisher about his efforts to unite the Pentagon and Silicon Valley behind common goals, including a new "innovation advisory board" chaired by Eric Schmidt. He also explains why he is a strong supporter of encryption, why he almost never uses a cell phone and why he does not want to cede control of the Internet to countries like China and Russia. Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Mars 201637min

Recode Decode: Sam Shank, CEO, HotelTonight

Recode Decode: Sam Shank, CEO, HotelTonight

HotelTonight CEO Sam Shank talks with Kara Swisher about taking only 10 weeks to launch an online travel app. He explains how the startup worked to avoid being perceived as "another Groupon" and why he believes big hotel chains such as Hilton and Marriott are in danger. Plus: Despite turmoil in the markets, will HotelTonight go public? Learn more about your ad choices. Visit podcastchoices.com/adchoices

29 Feb 201634min

Recode Decode: Gavin Newsom, Lieutenant Governor, California

Recode Decode: Gavin Newsom, Lieutenant Governor, California

California Lieutenant Governor Gavin Newsom talks with Kara Swisher about why the government's approach to technology needs to be completely reimagined. A former mayor of San Francisco, Newsom argues that tech companies need to take an active role in fixing socioeconomic problems caused by their success. He also talks about self-driving cars, virtual reality sports and working with Napster co-founder Sean Parker to legalize marijuana. Learn more about your ad choices. Visit podcastchoices.com/adchoices

22 Feb 201650min

Recode Decode: Hadi Partovi, CEO, Code.org

Recode Decode: Hadi Partovi, CEO, Code.org

Code.org CEO Hadi Partovi talks with Kara Swisher about how he discovered his love for programming, and how Steve Jobs' death spurred him to create a non-profit that would spread that love to others. He argues that, just as students learn chemistry but don't all become chemists, education should reform to make young people digitally literate. Learn more about your ad choices. Visit podcastchoices.com/adchoices

15 Feb 201634min

Recode Decode: Andrew Jarecki, "The Jinx" Director

Recode Decode: Andrew Jarecki, "The Jinx" Director

Andrew Jarecki joins Peter Kafka to talk about the success of true-crime documentary series such as "Making a Murderer," "Serial" and the show he directed, "The Jinx." He also discusses his history in tech as the founder of MovieFone and a new application called KnowMe, which makes it easier to share visual stories about your life from your phone. Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Feb 201633min

Recode Decode: Mike Cagney, CEO, SoFi

Recode Decode: Mike Cagney, CEO, SoFi

SoFi CEO Mike Cagney sits down with Kara Swisher to discuss why financial technology startups are suddenly hot and how SoFi hopes to eventually replace your bank, even though it has no permanent physical locations. He also talks about why SoFi is planning to launch a dating app (no, really) and why it ran an ad during Super Bowl 50. Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Feb 201648min

Recode Decode: Chet Kanojia, Starry CEO

Recode Decode: Chet Kanojia, Starry CEO

Starry CEO Chet Kanojia, formerly the founder and CEO of Aereo, is back with another startup aimed at taking on the man. He sits down with Peter Kafka to talk about Starry, which aims to attack broadband monopolies and duopolies by delivering high-speed consumer Internet over the air. He also discusses fellow disruptor Google Fiber and what the Supreme Court didn't understand about Aereo. Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Feb 201635min

Recode Decode: Eric Weiner, Author of "The Geography of Genius"

Recode Decode: Eric Weiner, Author of "The Geography of Genius"

Eric Weiner, author of New York Times bestseller "The Geography of Bliss" and the new book "The Geography of Genius," talks with Kara Swisher about how where we live can make us smarter and more innovative. He traces genius from Athens to Calcutta to Silicon Valley, and warns that arrogance has ended every golden age in history. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Feb 201654min

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