Why Google Search feels like it’s gotten worse

Why Google Search feels like it’s gotten worse

If you’ve been listening to Decoder or the Vergecast for a while, you know that I am obsessed with Google Search, the web, and how both of those things might change in the age of AI. But to really understand how something might change, you have to step back and understand what it is right now. So today I’m talking with Verge platforms reporter Mia Sato about Google Search, the industries it’s created, and more importantly, how relentless search engine optimization, or SEO, has utterly changed the web in its image. Mia and I really dug into this to explain why search results are so terrible now, what Google is trying to do about it, and why this is such an important issue for the future of the internet. Links: How Google is killing independent sites like ours — HouseFresh How Google perfected the web — The Verge The people who ruined the internet — The Verge A storefront for robots — The Verge The end of the Googleverse — The Verge The unsettling scourge of obituary spam — The Verge What happens when Google Search doesn’t have the answers? — The Verge The AI takeover of Google Search starts now — The Verge AI is killing the old web, and the new web struggles to be born — The Verge Google is starting to squash more spam and AI in search results — The Verge Ethics Statement — The Verge Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Ricky Van Veen, CollegeHumor Co-Founder

Recode Decode: Ricky Van Veen, CollegeHumor Co-Founder

In this first episode of Peter Kafka's new weekly "Re/code Decode" interviews, CollegeHumor co-founder Ricky Van Veen sits down with Peter to talk about monetizing content on the Internet and why it's so hard. Plus: Why is a lot of that content moving to "old" platforms like TV, and who's more powerful, Rupert Murdoch or Mark Zuckerberg? Learn more about your ad choices. Visit podcastchoices.com/adchoices

3 Dec 201532min

Recode Decode: Brian Chesky, Airbnb CEO

Recode Decode: Brian Chesky, Airbnb CEO

Airbnb CEO Brian Chesky talks with Kara Swisher about being in Paris during the city's recent terror attacks, and what the hospitality company is doing after a major political win in San Francisco. Later, Lauren Goode gets a new job as Kara's personal shopper, with some help from The Verge's holiday gift guide. Learn more about your ad choices. Visit podcastchoices.com/adchoices

30 Nov 201553min

Recode Decode: B.J. Novak and Dev Flaherty, The List App Co-Founders

Recode Decode: B.J. Novak and Dev Flaherty, The List App Co-Founders

The List App co-founders B.J. Novak and Dev Flaherty talk about their new mobile-social app for making lists and how tech is changing the entertainment world. Later, Lauren Goode joins Kara to talk about Apple's new iPad Pro and whether it's worth the upgrade. Learn more about your ad choices. Visit podcastchoices.com/adchoices

25 Nov 201550min

Recode Decode: Brent Bushnell and Eric Gradman, Two Bit Circus Co-Founders

Recode Decode: Brent Bushnell and Eric Gradman, Two Bit Circus Co-Founders

Two Bit Circus CEO Brent Bushnell and CTO Eric Gradman talk with Kara Swisher about their high-tech circus, STEAM Carnival; fixing education; and why playing games will break down kids' aversion to the sciences. Later, Lauren Goode finds out if the new BlackBerry Priv is good enough to challenge Kara's iPhone. Learn more about your ad choices. Visit podcastchoices.com/adchoices

18 Nov 201544min

Recode Decode: Aaron Levie, Box CEO

Recode Decode: Aaron Levie, Box CEO

Box CEO Aaron Levie talks with Kara Swisher about the next wave of enterprise companies and why having $80,000 is better than having $10 million. Later on: How could switching between iOS and Android be easier? Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Nov 201552min

Recode Decode: Sequoia Capital Chairman Sir Michael Moritz

Recode Decode: Sequoia Capital Chairman Sir Michael Moritz

Venture capitalist and co-author of "Leading" Michael Moritz talks with Kara Swisher about the history and future of investing and leadership. Later on: Do food delivery services have a place outside of San Francisco? Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Nov 201556min

Recode Decode: Huffington Post Editor in Chief Arianna Huffington

Recode Decode: Huffington Post Editor in Chief Arianna Huffington

Huffington Post editor-in-chief Arianna Huffington talks with Kara Swisher about why journalism is going mobile, but she won?t take her phone to bed. Later on: is 4K TV the future, or just hype? Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Okt 201537min

Recode Decode: Betaworks CEO and co-founder John Borthwick

Recode Decode: Betaworks CEO and co-founder John Borthwick

John Borthwick, CEO of the "startup studio" Betaworks, tells Peter Kafka why mobile apps still rule, why he's still bullish on Twitter user growth and more. Later, Lauren Goode and Kara Swisher talk TV streaming, and Kurt Wagner unpacks the daily fantasy controversy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

21 Okt 201553min

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