006 Paul Lockington: Sensor Technology In Global Fitness

006 Paul Lockington: Sensor Technology In Global Fitness

Paul Lockington is a business development adviser to a select group of growing companies in the Sporting Goods and Fitness Industries. From over 35 years of experience, Paul has extensive hands-on technical knowledge of human locomotion and its effects on the human condition.

With an academic background in Exercise Physiology and coaching qualifications with the NSCA, Paul understands the complexity of connectivity as well as the business philosophies and customer needs in both the fitness and wellness worlds. His broad network of contacts provides him with a unique perspective into the problems of his clients and how to solve them.

Listen To Episode 006 As Paul Uncovers
  • How can operators, owners, and smart trainers capitalize on new technology with a new mindset
  • How to use near field technology on member key fobs to save cost on heating and power in clubs
  • How sensor technology can be used to manage retention and recruitment in clubs
  • What is the impact of standardizing wireless devices on fitness and in clubs
  • What do the interoperability standards mean for fitness devices in 2017
  • Why wireless was first adopted by the nordic skiers and cycling industry early on in history
  • Why BLE (bluetooth) was invented to solve a connectivity issue in cell phones, fitness, and globally to remove wires from everyday devices
  • The difference between ANT (radio protocol) and ANT+ (the alliance)
  • How crowded group fitness environments can benefit from the ANT technology
  • What types of sensor technology are making the largest impact for the future of fitness
  • Why being able to correlate heart rate with power output via accelerated technology is optimal
  • How smart band-aids and skin sensor technology is being used to track hydration for athletes
  • Why heart rate accuracy measured at the wrist may or may not be optimal for coaching
  • What are the roadblocks and exciting opportunities for sensor technology in fitness
  • Paul's featured contribution in the 2017 FIT-C Tech Trends Report
Top 3 Takeaways From The Show
  • To the average consumer, the heart rate monitor is an innovative and exciting tool, especially when it's removed from the chest and now being used at the wrist due to technology advancement in optical sensors that has risen to be commercially viable.
  • Successful club owners and operators in the next 2 years must be educated and informed to avoid being left behind the growth curve. The standardization and interoperability of wireless tech and wearables with sensors that are connected to the cloud will meet the needs for the health club members of today and the future by providing a truly seamless fitness experience.
  • It comes down to a financial bottom line—if you don't invest in technology, you have very little capability of communicating with your members, and you have very little capability of communicating with the equipment that you're using in the clubs.
Power Quotes From Paul

"Many product suppliers for health clubs are waiting for technology to stabilize, but the truth is, it's not going to stabilize. The technology and innovation curve is growing steeply and it's not going to slow down." - Paul Lockington on the Fitness + Technology Podcast

"New sensor technologies for group fitness mirrors the serious understanding that group fitness is a moneymaker for clubs. If you don't have group fitness, cycling, TRX, or Orange Theory typed programs, you're missing out on what's making people money." - Paul Lockington on the Fitness + Technology Podcast

Resources Mentioned From Paul Support This Podcast

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080 Dean Giamundo: The Real World Look Into Technology

080 Dean Giamundo: The Real World Look Into Technology

This week, on the Fitness + Technology podcast, Host Bryan O'Rourke welcomes Dean Giamundo, the national director of sales at Jonas Fitness, Inc., which recently joined the Fitness Industry Technology Council. Dean has a background in the technology industry and at Jonas Fitness he helps teach management and facility owners how to apply technology to the industry.

30 Mars 201929min

079 Paul Bedford: Technology Data and the Importance of Retention - Paul Bedford the Retention Guru

079 Paul Bedford: Technology Data and the Importance of Retention - Paul Bedford the Retention Guru

Host Bryan O'Rourke welcomes the Retention Guru, Dr. Paul Bedford, to the Fitness + Technology Podcast. Dr. Bedford is the leading expert on retention in the world, and they waste no time delving right into Paul's area of expertise. How do gyms and health clubs regard their members, how can they use technology and analytics to customize and enhance member experience, and how can they retain members while maximizing their bottom line? Paul, who is based in London, travels the world sharing his passion and keeping up with breaking industry trends, and we're glad for the opportunity to welcome his wisdom.

21 Mars 201937min

078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging

078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging

On this week's Fitness + Technology Podcast, host Bryan O'Rourke shares a webinar he presented to the International Council on Active Aging: "What are the future trends and current possibilities in technology." Regular listeners will remember a recent podcast with Colin Milner, founder and CEO of the ICAA. Bryan spends time discussing technological breakthroughs in robotics and artificial intelligence and describes not only how technology is more relevant and beneficial to active agers than most people might realize, but also how these technological developments will provide further business opportunities for entrepreneurs.

12 Mars 201937min

077 David Minton: New consumers, new tools, new businesses. Live from  Bologna, Italy for the ForumClub Event

077 David Minton: New consumers, new tools, new businesses. Live from Bologna, Italy for the ForumClub Event

This week, on the Fitness + Technology Podcast, Host Bryan O'Rourke welcomes David Minton, founder and director of The Leisure Database Company, purveyors of customer profiles, market data and site analysis for the fitness industry . The pair speak to us from the Grand Majestic Hotel in Bologna, Italy, where they have just spoken on a panel at ForumClub entitled "New consumers, new tools, new businesses" with other industry leaders, and they share their key takeaways from this star-studded panel.

19 Feb 201913min

076 Fitness Industry Technology Council: 2019 Fittech Trend Report

076 Fitness Industry Technology Council: 2019 Fittech Trend Report

On this week's Fitness + Technology Podcast, Bryan discusses the Fitness Industry Technology Council's 2019 Tech Trend Report. Established in 2008 as a nonprofit membership organization, FIT-C's mission is to promote the responsible and effective adoption of technology in order to enhance user experience and improve business models for operators. Their annual trend report is a great way to keep an eye on the trends that will impact the market for years to come.

5 Feb 201911min

075 Deborah Goldberg: Connecting With People Through Technology

075 Deborah Goldberg: Connecting With People Through Technology

On this week's Fitness + Technology Podcast, Bryan welcomes veteran Australian fit-tech entrepreneur Deborah Goldberg to the podcast. Deborah came into the fitness industry ten years ago, with a focus of bringing Zumba to Australia, a nation with one of the world's worst obesity levels. Today, she works with AirFitness, designing tech products specifically for the fitness industry. She also launched Sub A Class, a free app that connects fitness instructors with one another to fill in or cover other instructor absences, as well as Morfis, an app that promotes business for fitness professionals.

21 Jan 201928min

074 Justin Tamsett: Modernizing The Fitness Industry

074 Justin Tamsett: Modernizing The Fitness Industry

This week, Bryan welcomes Australian fitness leader, Justin "JT" Tamsett, Managing Director of Active Management. Bryan first interviewed JT seven and a half years ago, at the FILEX 2011 Fitness Convention in Sydney, Australia. Despite the time that has elapsed, the pair find that many of the subjects they discussed then are still relevant today, from exploring ways to modernize the fitness industry, to how exercise can be used to tackle disease head-on, and why JT believes the fitness industry should come together to get people moving.

31 Okt 201836min

073 Sharad Mohan: Training in the New Era of Fitness

073 Sharad Mohan: Training in the New Era of Fitness

This week, Bryan welcomes to the podcast Sharad Mohan, co-founder and CEO of fitness company Trainerize. Founded in 2008 as a consumer fitness app, Trainerize has pivoted to become an industry leader in fitness technology, allowing trainers to more easily find clients and provide them with custom meal plans, exercise routines, and much more. With three-hundred thousand active users and more than seventy-five thousand fitness businesses using Trainerize, Mohan shares his thoughts on what it takes to be successful and to truly engage with clients using technology in the fitness industry.

12 Okt 201826min

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