006 Paul Lockington: Sensor Technology In Global Fitness

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Federico Imparatta to the show. Federico is the founder of Ataraxy, a digital product agency, which helps lead strategic development and execution of digital solutions that drive business growth. His team's technical expertise is in software & hardware development, product development, and design to deliver high-quality digital products with the overarching goal of empowering entrepreneurs to thrive in the digital era. Today, he joins Bryan to talk about his business and the reality of developing digital fitness products. One Powerful Quote: 35:07: "Don't ever fall in love with the idea." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:18: Bryan opens the show by asking Federico about developing digital fitness products. 7:44: Federico talks about the managing expectations when crafting digital solutions. 11:38: Bryan and Federico discuss how today's business thinking is influencing the development of approaches to crafting business processes. 19:55: Bryan inquires with Federico about data driven decision making and why that can be challenging. 23:37: Federico reveals his secret on how to keep a team/organization open minded to data driven decision making. 30:30: Federico shares his beliefs about the next trends in digital products and fitness. 35:06: Federico imparts his final pearls of wisdom to the listeners. Bullet List of Resources: https://www.ataraxydigital.com/ Guest Contact Information: https://www.linkedin.com/in/federicoimparatta/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

22 Apr 202441min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Tessa Thomas to the show. Tessa is the Co-Founder of Pipeline Solutions, a purpose-built automation and analytics platform for boutique fitness studio owners and operators. Today, she joins Bryan to talk about her business, automation and coding, and keeping the human touch in a digitized world. One Powerful Quote: 21:51: "It's really still about people." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:40: Bryan opens the show by asking Tessa about her background. 5:30: Tessa shares her observations about the startup world. 9:01: Tessa tells the story of what led to starting Pipeline Solutions and its benefits for operators. 15:16: Bryan and Tessa talk about coding and automation. 21:42: Bryan wraps up the show with Tessa imparting her pearls of wisdom to the listeners. Bullet List of Resources: https://www.pipeline-solutions.co https://www.linkedin.com/in/tessat/ Guest Contact Information: https://www.linkedin.com/in/tessat/ https://twitter.com/TsquaredT tessa@pipeline-solutions.co https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

1 Apr 202425min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Spencer Honeyman to the show. Spencer is an entrepreneurial business executive with a proven track record of successfully bringing innovative technology to market. He is the Chief Commercial Officer for Vi, an enterprise AI SaaS solution for health industry leaders to supercharge engagement and retention. Today, Spencer joins Bryan to talk about Vi enterprise and the various use case applications of their tools. One Powerful Quote: 25:37: "Resilience, what happens when you get punched in the mouth?" 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:31: Bryan opens the show by asking Spencer to share his story. 5:53: Bryan asks Spencer what Vi does and how they execute on their principles. 12:05: Bryan and Spencer talk about the marketing funnel and understanding how to make better business decisions. 15:38: Bryan and Spencer discuss their general thoughts on AI, predictive analytics, machine learning, and automation. 23:49: Bryan wraps up the show with Spencer imparting his final pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/spencer-honeyman-98208717/ https://vi.co/ https://www.youtube.com/watch?v=5uLSDbh6M_U Guest Contact Information: https://www.linkedin.com/in/spencer-honeyman-98208717/ spencer@vi.co https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

26 Mars 202427min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Dan Uyemura to the show. Dan currently is a partner and coach at Torrance CrossFit and CEO of PushPress, a business management and billing platform for boutique gyms. With almost 20 years of seasoned web application development fused with a lifetime of entrepreneurial efforts, he has worked on a number of projects in software, technology, and the fitness space. Today, Dan joins Bryan to talk about his story, how operators should use tech, local marketing and boutique gym trends, and overall advice to entrepreneurs. One Powerful Quote: 24:05: "Ideas are cheap, and execution means everything." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:19: Bryan opens the show by asking Dan about his background. 6:58: Dan talks about the challenges of appropriate technology adoption in the industry space. 9:02: Dan shares the value proposition of PushPress. 11:23: Bryan and Dan discuss implementing technology in marketing. 14:18: Bryan inquires with Dan about PushPress and their offerings to small and medium sized businesses. 16:57: Bryan and Dan talk about trends in boutique fitness and personalized AI. 23:58: Bryan wraps up the show with Dan imparting his final advice to the listeners. Bullet List of Resources: https://www.linkedin.com/in/danuyemura/ https://www.pushpress.com/ Guest Contact Information: https://www.linkedin.com/in/danuyemura/ https://twitter.com/hookgripper https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

13 Mars 202427min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Erika Levy to the show. Erika is the founder of The Barre Fusions Method that teaches fitness instructors how to create classes that fuse ballet barre with other formats and streamline class design. She is certified in numerous yoga and active aging certifications and currently teaches Barre Fusions at Gold's Gym in Camas, Washington and West Coast Fitness in Portland, Oregon. Today, Erika joins Bryan to talk about her business and trends in group fitness programming. One Powerful Quote: 19:38: "I think there's a lot of opportunity to monetize your content and to create online experiences that are an extension of the in-person experience." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:38: Bryan opens the show by asking Erika about her background in the fitness space. 4:20: Erika talks about launching her Barre Fusions concept. 8:16: Erika explains how Barre Fusions aligns with distributing group fitness programming. 12:45: Erika shares her thoughts on technology trends in group fitness. 15:51: Erika extrapolates on the common themes around member management and technology for club automation. 19:16: Bryan wraps up the show by asking Erika to impart her final advice to the listeners. Bullet List of Resources: https://barrefusions.com/ https://erikalevy.com/ Guest Contact Information: https://erikalevy.com/ https://www.linkedin.com/in/erikalevy/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

17 Feb 202424min

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes Edward Navan to the show. Ed is the Co-Founder of REGYMEN Fitness and founded The Covery Wellness Spa. He has spent his career in every capacity in the industry from personal trainer, vendor rep, national account buyer, and now company owner. While he loves fitness, Edward sees the the biggest opportunity in the growing recovery and wellness sector where he believes the next decade will see a merging of the fitness and spa worlds. Today, Ed joins Bryan to share his thoughts on the fitness industry and the yet to be defined recovery and optimization space. One Powerful Quote: 19:45: "No man is an island." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:40: Bryan opens the show by asking what interested Edward in getting involved in recovery wellness. 5:41: Edward shares some of his favorite therapies in recovery wellness. 9:02: Bryan inquires with Edward how the fitness market has integrated with recovery wellness. 13:29: Bryan and Edward talk about semaglutides and its impact on the fitness space. 16:29: Edward shares his opinion on recovery wellness integrating with preventative sick care. 19:10: Edward imparts his finals pearls of wisdom to the listeners. Bullet List of Resources: https://www.regymenfitness.com/ https://thecovery.com/ Guest Contact Information: https://www.linkedin.com/in/edward-navan-2171bb3b/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

23 Jan 202422min

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes Angela Moscaritolo to the show. Angela is the Senior Analyst for Fitness and Smart Home at PCMag. She has been with PCMag for over ten years and has written over 6,000 articles and reviews. She spent eight years as a reporter covering consumer tech news before becoming an analyst in 2020. Before joining PCMag, Angela was a reporter for SC Magazine, focusing on hackers and computer security. She earned a BS in journalism from West Virginia University and started her career writing for newspapers in New Jersey, Pennsylvania, and West Virginia. Angela is also a yoga teacher and has been actively teaching group and private classes for nearly a decade. Today, Angela joins Bryan to discuss her impressions on what's happening with the latest wearable technology. One Powerful Quote: 34:51: "It's not about you. Really, it's about your client and their needs." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:24: Bryan opens the show by asking Angela about her background. 6:43: Angela shares some of her observations on the Series 9 and Ultra 2 technology at Apple's Wanderlust Event. 16:49: Angela talks about her impressions on FitBit and the launch of other, newer wearable technologies. 25:28: Bryan inquires with Angela about the partnerships of home fitness solutions and what that means. 34:46: Bryan wraps up the show with Angela giving final her thoughts and advice to the listeners. Bullet List of Resources: https://www.pcmag.com/ Guest Contact Information: https://www.linkedin.com/in/angela-moscaritolo-b6037a16/ https://twitter.com/amoscaritolo https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

10 Okt 202338min

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes Jeff Dilts to the show. Jeff is the VP of Global Marketing & Product Innovation at Core Health & Fitness. With a highly respect background in product development, Jeff joins Bryan to share his insights on the trends in commercial fitness equipment. If you're interested in learning more about VertiMax's 2023 Summit, please visit: https://www.eventbrite.com/e/vertimax-summit-2023-tampa-fl-registration-486879247937 One Powerful Quote: 32:01: "From an operator's standpoint, you have to constantly being listening." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:10: Jeff shares his insights on the commercial fitness space. 6:18: Bryan and Jeff talk about technology integration with indoor cycling. 11:43: Jeff further articulates on technology integration with other cardio equipment. 15:13: Bryan and Jeff recognize the history of StairMaster and what's trending in cardio equipment. 20:07: Jeff explains the rise in strength training. 27:22: Jeff gives his views on omnichannel content as a component of the member's journey. 31:59: Jeff impart his pearls of wisdom to the listeners regarding operations and staying at the forefront of the future. Bullet List of Resources: https://corehandf.com/ Guest Contact Information: https://www.linkedin.com/in/jeffdilts1/ https://twitter.com/jdilts https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

1 Sep 202338min