018 Mac Gambill: Mobile Health Technology For A Better World

This week, on the Fitness + Technology podcast, host Bryan O'Rourke announces the Innovation Award Winners for Most Innovating Fitness Pro, Fitness Facility, and Fitness Supplier! Bryan is joined by the Accenture Team who selected the winners as they discuss each unique candidate and how they demonstrated using new, innovative technology solutions to serve others in unique and better ways. Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Accenture offers strategy and consulting, interactive, technology, and operations services and delivers on the promise of technology and human ingenuity. We sincerely thank the Accenture team in helping us in our selection process and award presentations. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 8:11: "The purpose of this is to help people think about innovation and be motivated by the stories around these successes that are really roadmaps. They are great examples of what everyone should be thinking of the future." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:17: Bryan opens the show by explaining the award presentations and introducing the Accenture team. 5:04: The Accenture Team explains their selection process as an unbiased party for selecting the winners. 7:53: Bryan encourages listeners to participate in next year's innovation awards and why they should. 8:37: Bryan and the Accenture team announce Basic-Fit as the Fitness Facility Award Winner and share their comments. They give special recognition to GoFit as an honorable mention. 13:30: Bryan and the Accenture team announce MultiBall as the Fitness Supplier Award Winner and share their comments. They give special recognition to CIPIO.ai as an honorable mention. 19:58: Bryan and the Accenture team announce Sara Kooperman as the Fitness Professional Award Winner and share their comments. They give special recognition to Edward Navan as an honorable mention. 26:20: Bryan wraps up the show by thanking the Accenture team and recapping the winners. Bullet List of Resources: http://www.fittechcouncil.org/fitc-innovation-award-2021 https://www.accenture.com/us-en https://www.basic-fit.com https://www.gofit-gym.com.my/en/ https://www.evolutionwellness.com https://multi-ball.com https://cipio.ai https://sarakooperman.com https://www.linkedin.com/in/edward-navan-2171bb3b/#experience https://regymenfitness.com/ Guest Contact Information: https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

1 Apr 202229min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Annette Franz to the show. Annette Franz has 30 years of experience helping companies understand their employees and customers, identifying what drives retention, satisfaction, engagement, the overall experience, and designing customer experience strategies to deliver a better experience for all constituents. She is the Founder & CEO of CX Journey, a global customer experience consulting firm that specializes in laying the groundwork required to establish a CX roadmap and strategy to drive culture transformation efforts. Today, Annette discusses with Bryan about the principles of user and membership experience and how organizations should reorient themselves on this focus. One Powerful Quote: 20:57: "Just get started. Take the time to really educate yourself on what that means but get started. There are little things you can do that don't cost a lot of money that you can do to improve the experience." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:46: Bryan opens the show by asking Annette by defining customer experience. 4:56: Bryan inquires with Annette about why customer experience is such a hot topic today. 6:17: Annette explains how culture pertains to the customer experience. 8:21: Bryan and Annette discuss the challenge with the mismatch in culture and creating true value systems. 9:55: Annette highlights the successes and errors when organizations try to initiate a culture with customer centricity. 12:35: Bryan asks Annette what industries have the best customer centric experience. 14:55: Annette talks about the pitfalls in journey mapping the customer experience. 16:34: Annette expresses how acquisition and retention does not align with the customer experience. 19:10: Annette describes the common themes for fitness brands in customer experience. 20:55: Bryan wraps up the show by asking Annette to impart her wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/annette-franz/ https://cx-journey.com/built-to-win https://cx-journey.com/customer-understanding Guest Contact Information: https://www.linkedin.com/in/annette-franz/ https://twitter.com/annettefranz https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

16 Feb 202223min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit's successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry. One Powerful Quote: 27:03: "Don't think everything is already known in our industry. You have to look outside as well." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:48: Marcel describes the background of Basic-Fit and where the brand is today. 7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done. 10:34: Marcel shares about Basic-Fit's automation platform as a central command center for overseeing their physical operations. 12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space. 17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends. 19:54: Marcel discusses public policy and the challenges for Basic-Fit. 25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners. Bullet List of Resources: https://www.basic-fit.com https://www.linkedin.com/in/marcelboots/ Guest Contact Information: https://www.linkedin.com/in/marcelboots/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

27 Jan 202230min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke invites listeners to participate in FIT-C's 2022 Fitness Technology Innovation Awards. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage our members to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts. If you are interested in participating, please visit our website at: http://www.fittechcouncil.org/fitc-innovation-award-2021. Self and third party nominations are both accepted. Nominations are due by January 31st. You can reach out to Bryan at bryankorourke@gmail.com if you have any questions. Guest Contact Information: https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

20 Jan 20225min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Carrie Kepple Styles to the show. Bryan and Carrie have known each other for over 15 years, most notably working together on the IHRSA Board of Directors. Carrie is part of an elite group of senior leaders, working with clubs all over the world including Gold's Gym International and Les Mills. Her experience is in club operations where she most recently developed Styles Studios, a new, pioneering fitness brand that offers four boutique studio classes all in one place. Today, Bryan and Carrie have a discussion on technology and what's happening in club industry. The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/ Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 34:57: "So I think it's about being disciplined with your ego like being proud of what you're going to create but like really paying attention. And always, always, always, always look through the eyes of the customer, not yourself." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:47: Bryan opens the show by asking Carrie about her experience as Chairman of IHRSA. 9:31: Bryan inquires with Carrie about upcoming trends she has witnessed in the prior years. 16:45: Carrie explains why she believes there are opportunities for the industry to embrace automation for human capital. 18:02: Carrie articulates on her technology journey for building out her studio concept, Styles Studios. 23:36: Bryan and Carrie talk about operators losing focus on applying the technology "roadmap" to their business. 24:46: Carrie talks about her omnipresent strategy at Styles Studios. 29:39: Carrie shares her story behind the creation of Styles Studios. 33:49: Bryan wraps up the show by asking Carrie to impart her pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/carrie-kepple-414a555a/ https://www.stylesstudiosfitness.com Guest Contact Information: https://www.linkedin.com/in/carrie-kepple-414a555a/ https://twitter.com/CarrieKepple https://www.facebook.com/carrie.kepple https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

26 Aug 202136min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mark Notton, Senior Director of IM Category Management at Samsung. As the leader of Samsung's mobile product and commercial operations in Europe, Mark's position is at the forefront of cutting-edge innovation and product strategy. He joins Bryan today in a discussion on this and why Samsung is pursuing these endeavors to better serve their customers. The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/ Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 22:49: "I think anyone who is working in the fitness and health space has a really important role. That health, the quality of health of many consumers around the world is lower than it use to be…You have a really important role to play in improving that…We are not able to build all these solutions. We build the hardware. We build the platform, and really it's up to everyone else to make the most of it and go run with what we've built." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:36: Bryan opens the show by asking Mark to share what health and well-being innovations Samsung has been involved with in the past. 8:35: Bryan inquires with Mark about new key innovation points in Samsung's latest watch release. 11:11: Mark comments on the smart functionality in the Galaxy 4. 13:57: Bryan asks Mark his predictions on the trends in integrating these tools with data to better serve the health and fitness industry. 16:16: Mark talks about Samsung's content strategy on health and wellness. 19:22: Mark shares his thoughts on professionals in the fitness realm to consider using these tools for their businesses. 22:30: Bryan wraps up the show by asking Mark to impart his final thoughts to the listeners. Bullet List of Resources: https://www.linkedin.com/in/mnotton/ https://www.samsung.com/us/watches/galaxy-watch4-classic/ https://news.samsung.com/us/samsung-ballie-ces-2020/ https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/ https://developer.samsung.com Guest Contact Information: https://www.linkedin.com/in/mnotton/ https://twitter.com/marknotton https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

20 Aug 202125min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Leon Rudge, Director of Digital Experience at Life Fitness, to the show. Today, Bryan and Leon share their thoughts together on innovation with the challenges and opportunities that encompass them particularly in delivering value and discarding assumptions on what technology means. The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/ Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data: https://egym.zoom.us/webinar/register/3816212736990/WN_3vwlrhDwQ4KpQBE2HZi3Zg Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 8:26: "The one thing we have as a sector over technology is people, places, and equipment, and we've got to figure out where that sits in this and how those things play nicely together." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 5:51: Bryan opens the show by asking Leon about the general consensus on his recent publishing. 12:20: Bryan and Leon discuss delivering value in the trainer space. 15:45: Bryan inquires with Leon on discarding the assumptions of what technology means. 23:48: Leon shares his thoughts on virtual reality, designer member experience, and digital as points of differentiation. 30:11: Leon explains the friction in the interoperability of systems for legacy brands. 38:31: Bryan wraps up the show by asking Leon his view on business and what operators should be thinking about. Bullet List of Resources: https://www.lifefitness.com/en-us https://www.linkedin.com/pulse/8-technologies-could-replace-your-trainers-what-do-leon-rudge/?trackingId=q1%2F%2FcHjbMJvCjAJZ2q%2FjyQ%3D%3D https://replika.ai https://www.strategyzer.com/canvas Guest Contact Information: https://www.linkedin.com/in/leonrudge/ https://twitter.com/leonaisse https://www.facebook.com/profile.php?id=100014994842046 https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

6 Aug 202143min

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Elisabeth Bohlmann to the show. Elisabeth is the VP of Client Strategy for December Labs where she drives expansion strategy and accompanies up-and-coming startups and enterprise companies as a product strategist towards scalable and continuous growth. As an executive in emerging technologies, Liz joins Bryan in a conversation around the challenges of successfully developing technologies in business. Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 31:35: "Always put the user first at the center of everything…It sounds lame sometimes and so easy but you would be surprised how many people don't put the user in the center of everything, and they're going to be the ones that either you know make or break your product." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 5:36: Bryan opens the show by asking Liz about the biggest challenges her clients face with applying technology in business. 7:53: Bryan and Liz discuss the mindset of operators in understanding the context and change of technology. 8:57: Bryan and Liz talk about the need for external reference points as a guide for validating business success. 12:02: Liz defines "democratizing" information to help business make informed choices and build trust. 13:10: Liz articulates on how design interplays with technology. 15:28: Liz explains how she approaches the considerations of multifaceted interfaces with product life cycle. 17:10: Bryan and Liz debate on the art of balancing product development with practical and theoretical applications. 18:35: Liz tells listeners her two most important things for UX/UI improvement. 21:23: Bryan inquires with Liz on the unique dynamics in the challenges and opportunities for health and fitness apps. 30:02: Bryan wraps up the show by asking Liz to impart her final wisdom to listeners. Bullet List of Resources: https://decemberlabs.com Guest Contact Information: https://www.linkedin.com/in/elisabethbohlmann/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

19 Juli 202134min