021 #IHRSA2017 LIVE: The Importance of APIs & Using Fitness Technology To Give
Fitness + Technology4 Apr 2017

021 #IHRSA2017 LIVE: The Importance of APIs & Using Fitness Technology To Give

On episode 21 we're spotlighting a few exceptional conversations with some of the top influencers at the crossroads of fitness and technology, live after the FIT-C roundtable meeting during IHRSA 2017 in Los Angeles.

With the options and choices of club software systems on the rise, how do APIs and the ability for cross communication between platforms benefit the health club?

Be sure to stick around for our second half of the show with Josh Donovan from GIVE Fitness -->

In this first segment, were talking with fitness technology expert, Karl Etzel, about APIs (application program interfaces) and how they can help in both monetization and in serving the customer. For health club executives and owners, API functionality is an important topic to consider when purchasing technology systems.

Karl Etzel is a Transformation Catalyst, Strategic Decision-Maker, and Technical Expert in fitness technology known for his entrepreneurial drive in developing vision and setting strategic direction in the face of fast-changing technology and market dynamics through effectively aligning products/channels/end-users. With a deep background in health and fitness, cloud services / PaaS, online marketing, and SMB enablement, Karl brings a strong professional expertise to the industry space around program management and product management roles.

Karl is talking with us on the show about API's, or application program interfaces. Simply put, an application programming interface allows software systems to talk to one another. When you as a human being sit down to use a piece of software you use a user interface (UI), and when one piece of software wants to use another piece of software, they use an (API).

Listen To Episode 021 As Karl Uncovers
  • How the open API can increase revenue for clubs through smart data sharing
  • Why have APIs become so important in app and web service development
  • Who should know about APIs in the club and how does that relate to their fitness business
  • What are some common mistakes when planning APIs
  • The growing segments of APIs being used to create further developments of niche markets
  • Why "Agile Development" and live beta testing are now standard practices
  • How API's enable better business model innovation, which is one of the most powerful and sustainable competitive advantages
  • Why "owning the customer" looses in business vs. "serving the customer"
  • Security threats and issues to watch for with APIs
  • Using tethered CRM, POS, and ERP systems with APIs
  • Understanding the best types of data sets that are commonly used with an API in clubs
  • Karl's interest in the future of Cognitive Performance
Top 3 Takeaways From The Show
  • In the world of fitness tracking, we see many APIs, and there's now many different models emerging that will deliver even more value to the customer. The continued fracturing of the market and development of more niche models are exciting as the type of contextualized data that is being shared helps to monetize and serve customers in a progressive and powerful way.
  • As the market grows and as customers and consumers expect faster innovation that APIs will enable, one of the reasons people are resistant to opening APIs is because they don't want to "lose the customer they own" but the reality is that you don't own the customer, you serve the customer. The people who resist this idea of opening up is born out of a mentality of scarcity. What most people don't realize is how much revenue they can drive with an open API and a new mindset.
  • API's enable better business model innovation, which is one of the most powerful and sustainable competitive advantages in all industries. APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, karl believes that you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve. Power Quotes From Karl

"For the club operator, the question you want to ask is, does your solution vendor have an API that makes it easier for me to integrate my system with other solutions? If you are a technology company executive, you should be thinking about how APIs plug into your business at the strategy level. APIs are not just a technical detail that you can leave to engineering." - Karl Etzel on the Fitness + Technology Podcast

"APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve." - Karl Etzel on the Fitness + Technology Podcast

Resources Mentioned From Karl Josh Donovan: Using Fitness Technology To Give

In this featured segment we're talking with the Owner of GIVE Fitness in Atascadero, CA Josh Donovan about technology focused member sales and engagement approaches that are changing the way for-profit and nonprofit businesses interact in health and fitness.

Josh is a U.S. Marine Corps veteran and 13-year fitness industry professional who years ago was looking for a way to use his experience and understanding of the fitness industry to "create a different type of fitness product" with a focus on using technology. After meeting Matt Holguin, the founder of Working to Give (WTG), a for-profit company with a singular purpose-driven business model, together, Donovan and Holguin created WTG's Fitness Division and in 2013, launched GIVE Fitness.

With Working To Give, 50% of its profits are reinvested in the firm to sustain growth, and the other 50% is contributed to the local community. Since its opening, the GIVE Fitness club has acquired over 3,000 members and donated more than $50,000 to Atascadero-area initiatives. A member of the Fitness Industry Technology Council, Josh Donovan believes it's important for the industry to integrate technology into the prospect and member experience to truly connect with consumers to understand them at their deepest needs and desires.

Listen To Episode 021 As Josh Uncovers
  • What Josh has learned over the past three years when it comes to understanding what technologies help club operations the absolute most.
  • Why GIVE Fitness is a "cashless environment" with no membership staff or sales team and why all sales are integrated through the website.
  • How to use technology to change the way for-profit businesses and nonprofit businesses interact
  • How to sustain nonprofit efforts combined with profitable health clubs in the fitness industry
  • Why being fluid and flexible when creating a culture in your health club is paramount
  • Why using social media in real time is a powerful tool for transparency and trust ability
  • Understanding the GIVE Fitness mission: "To exceed member expectations at every opportunity with fitness facilities that are maintained, affordable, accessible and safe."
  • Why giving members something they truly can belong to will increase revenue and lower attrition
  • With the obesity epidemic in our country, why the GIVE Fitness ownership deemed it imperative to open up the market in order to make fitness more accessible and affordable to the community of Atascadero.
  • On a larger scale, why GIVE Fitness has established a vision to "Transform the fitness industry by becoming pillars in the communities in which we conduct business. We will do this by generously donating 50% of our profits to programs that strengthen personal character, create value in people and provide opportunities for personal growth."
Top 3 Takeaways From The Show
  • Josh believes that you don't use people to get things, you use the things to help people. It's important to understand what your members want and what your members need. The first step when selecting and in using any piece of technology is to have a grasp on who you're serving and why they want you to serve them.
  • Josh and his business partner Matt are demonstrating that it is possible and profitable to have both a non-profit and for-profit business model using technology to thrive in our ever-changing fitness space. By providing an accessible fitness center for real people to come in, and driving sales through a cashless environment, this outside the box thinking has produced great results for GIVE Fitness.
  • With transparency in business for both nonprofits and for profit companies, in working together they must have a focus on communicating to staff that with all the technology devices out there, how do they use them to really help members? Because this entire process, in the end, is all about the member experience.
Power Quotes From Josh

"The heart of our business at GIVE Fitness is giving. We give 50% of our profits back to the community where we do business, so in order for that to happen we have to be a profitable fitness center first. Hitting member expectations and exceeding them becomes paramount because that has to happen before we have any funds to give. The obesity epidemic is real and it's something that I'm really passionate about. This is why I want to provide an accessible fitness center for people to better their lives, add years to their lives, and truly participate." - Josh Donovan on the Fitness + Technology Podcast

"In using new technologies, we had the unique opportunity in starting from the ground up to be intentional around creating our culture and to have it be something very specific. We all live in a world that's real time, so if I post something on Facebook about the gym and then post something about my personal life, our members don't see any differentiation around that." - Josh Donovan on the Fitness + Technology Podcast

Resources Mentioned From Josh Support This Podcast Thanks To Our Outstanding Sponsors

  • Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

021 #IHRSA2017 LIVE: The Importance of APIs, Using Fitness Technology To Give

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Franchise Growth & Innovation: LIVE From Beyond Activ With Bryan O'Rourke

Franchise Growth & Innovation: LIVE From Beyond Activ With Bryan O'Rourke

This week, on the Fitness + Technology podcast, Bryan O'Rourke shares his presentation live from Beyond Activ in New York. Beyond Activ is a leadership, investment, and business development event for owners, managers, and investors of health, wellness, fitness, and hospitality brands. Bryan was invited to present and host a panel on franchise innovation and growth with Emily Seaman, Head of Marketing from Momence, Bradford Smith, Chief Development Officer from PureGym, Eric Keller, VP of Support at Self Esteem Brands, and Justin Vartanian, Senior VP of International Division at Planet Fitness. You can access Bryan's presentation deck here: https://drive.google.com/file/d/1vSI72UFIcTKyT8G7yZ8jskOJaEknXvc6/view Recap of presentation is as follows: Key Drivers of Future Growth and Innovation (GII): Globalism, Demographics, Values, Technologies, and Economics are identified as the five mega-trend drivers of GII. Customer Spending and Attitudes: Younger generations (Gen Z and Millennials) are spending more on health and wellness than older generations. U.S. consumers consider going to the gym a core part of their fitness routine. Five Trends Impacting Businesses: Declining customer satisfaction due to cuts in customer service. Generative AI is shifting the internet experience from transactional to personal. Lack of differentiation and creativity in app and brand design. People feel overwhelmed by technology and desire more control and human connection. Traditional life paths and values are shifting, leading to uncertainty and a search for trust. 2024 Edelman Trust Barometer: Innovation and technology offer promise but also risk exacerbating trust issues and societal instability. CEOs are expected to address societal changes and lead on issues like job skills, technology ethics, and automation. Franchising and Competition: The International Franchise Association (IFA) tracks 9,000 brands in the U.S. alone, indicating high competition. There's also increasing cross-border competition for brands globally. Key Opportunities for Businesses: Prioritize the customer experience and personalization at scale. Differentiate through authentic branding and humanized technology. Embrace long-term thinking, adaptability, and a focus on human values and trust. CEOs should address societal impacts of innovation and lead on key issues. Overall, the presentation emphasizes the need for businesses to adapt to evolving consumer trends, technological advancements, and societal changes to drive future growth and innovation. please send podcast link asap ty One Powerful Quote: 9:45: "What this leads to inevitably for all firms and franchising is the balancing of humanizing their brands while futurizing their organizations." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:42: Bryan kicks off his presentation with the five leading trends influencing the industry. 12:04: Bryan asks the panel regarding growth strategy for franchising. 16:14: Bryan asks the panel about growth focus by geography, demographics, franchisees, or mergers/acquisitions. 19:35: Bryan asks the panel about leveraging technology to enhance franchise operations. 27:00: Bryan asks the panel about the challenge in executing innovation. 28:33: Bryan asks the panel about brand consistency and localization challenges for international brands. 32:59: Bryan asks the panel about low performing franchisees. 38:15: Bryan asks the panel about franchise saturation in the marketplace. 42:36: Bryan asks the panel about their personal slogans to business and life. 44:31: Bryan and the panel answer questions from the audience. Bullet List of Resources: https://beyondactiv.com https://momence.com/ https://www.puregym.com/ https://www.sebrands.com/ https://www.planetfitness.com/ Guest Contact Information: https://www.linkedin.com/in/emily-seaman/ https://www.linkedin.com/in/bradfordsmithfranchise/ https://www.linkedin.com/in/eric-keller-cfe-6638a28/ https://www.linkedin.com/in/justinvartanian/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

23 Sep 202454min

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Real Time Feedback: Resimplifying & Managing The Customer Experience With Adam Alfia

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10 Sep 202425min

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Recapping CanFitPro, FISA, & Latest Trends In The Industry With Sal Pellegrino

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes back the infamous Sal Pellegrino to the show. Sal has worked in the fitness and wellness industry in a variety of roles, from club owner to equipment sales professional, to industry trend spotter and advisor in leading organizations. He is currently the Executive Director for FISA, which provides valuable research and unique events for the commercial and not-for-profit fitness industry. Today, Sal joins Bryan to recap his experience at CanFitPro, FISA, and latest trends in the industry. One Powerful Quote: 14:13: "We have to continue to share our collective wisdom." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:11: Bryan opens the show with Sal sharing his experience at CanFitPro. 4:53: Sal talks about FISA. 8:20: Sal shares his insights on the top trends happening in the industry. 12:49: Bryan asks Sal how operators can benefit from these trends. 14:44: Bryan inquires with Sal about the resistance in operators adopting technology solutions. 16:25: Bryan wraps up the show with Sal sharing the next FISA event and his contact information. Bullet List of Resources: https://beyondactiv.com/events/americas/ https://www.nunify.com/events/alloy https://fisana.org/ Guest Contact Information: https://x.com/Sal_Pellegrino https://www.linkedin.com/in/salpellegrino/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

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The Download On Digital: LIVE From 2024 IDEA World With Bryan O'Rourke

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15 Juli 20241h 5min

Lumin Fitness: Leveraging Your Business & Key Trends In The Space With Brandon Bean

Lumin Fitness: Leveraging Your Business & Key Trends In The Space With Brandon Bean

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Brandon Bean to the show. Brandon is the Co-Founder of Lumin Fitness, a smart movement platform with a cutting-edge operating system design to leverage the latest advances in computer vision, digital displays, and machine learning to deliver personalized, interactive fitness experiences. Today, Brandon joins Bryan to talk about his business and key trends happening in the space. One Powerful Quote: 15:55: "Data is dopamine." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:33: Bryan asks Brandon's opinion on the latest trends in machine learning, personalization, and technology. 5:52: Brandon talks about his business, Lumin Fitness. 9:40: Brandon articulates how he conceptualized Lumin's business model. 17:01: Bryan inquires with Brandon on pricing strategy. 18:26: Bryan and Brandon discuss globalization of the major fitness brands and the implications on their business strategy. 23:01: Bryan wraps up the show by asking Brandon to impart his final advice to the listeners. Bullet List of Resources: https://lumin.fitness/ Guest Contact Information: https://www.linkedin.com/in/brandon-bean-5523a8/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

1 Juli 202426min

TriCore: Defining Wellness Today & Key Trends In The Space With Chris Edwards

TriCore: Defining Wellness Today & Key Trends In The Space With Chris Edwards

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Chris Edwards to the show. Chris is the Founder & CEO of TriCore Wellness which focuses on the integration of technology, health data, and professional coaching. TriCore Wellness seeks to develop and provide comprehensive wellness solutions for individuals, employees, and businesses. Today, Chris joins Bryan to talk about his business and truly define what wellness means. One Powerful Quote: 2:53: "Wellness is essentially living optimally without limitations." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:46: Bryan opens the show by asking Chris how he defines the term wellness. 4:12: Chris highlights the key trends in the wellness industry space. 5:49: Bryan inquires with Chris about how to deploy these solutions. 6:54: Chris talks about the repercussions in some of the recent medical interventions happening today in wellness. 8:07: Bryan and Chris talk about the implications in integrative care and health preservation for the aging population in the United States. 9:50: Chris shares his story about TriCore Wellness. 13:04: Chris elaborates on the strategic and growth perspective for TriCore Wellness. 14:54: Bryan wraps up the show with Chris imparting his final pearls of wisdom to the listeners. Bullet List of Resources: https://tricorewellness.com/ Guest Contact Information: https://www.linkedin.com/in/chris-edwards-367094196/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

24 Juni 202418min

GroeFit: Automated Engagement As Table-Stakes With Alan Thompson

GroeFit: Automated Engagement As Table-Stakes With Alan Thompson

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Alan Thompson to the show. Alan is the founder and CEO of GroeFit, a gym member management software powered by computer vision technology. GroeFit leverages cutting-edge AI to provide gym staff with real-time insights, transforming big box gyms into supportive communities that recognize and nurture every member's fitness journey. Today, Alan joins Bryan to talk about GroeFit and why automated engagement is table-stakes for organizations. One Powerful Quote: 13:38: "Get good at marketing, really good at marketing." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:10: Bryan opens the show with Alan sharing his journey to launching GroeFit. 5:17: Alan talks about personalization and how GroeFit delivers personalized experiences. 8:28: Alan explains why automated engagement and personalization are table-stakes for large organizations. 11:50: Alan shares his insights and pearls of wisdom to the listeners. 15:20: Bryan and Alan talk about some of the tech at GroeFit. 21:35: Bryan wraps up the show with Alan. Bullet List of Resources: https://groefit.io/ Guest Contact Information: https://www.linkedin.com/in/alantheus/ https://x.com/AlantheusT https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

7 Juni 202424min

Asensei: Reality of Developing Digital Fitness Training With Steven Webster

Asensei: Reality of Developing Digital Fitness Training With Steven Webster

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Steven Webster to the show. Steven is the CEO of ASENSEI which captures sports apparel and knowledge into software so that fitness equipment, training apps, and connected fitness products can coach and correct customer's movement in real-time. ASENSEI aims to strengthen engagement by turning solo practice into instructional learning, locks in brand loyalty by connecting coaching to clothing, and increase retention by showing customers measurable progress along a learning path. Today, he joins Bryan to talk about his business and the digital landscape of personalized training. One Powerful Quote: 8:51: "Challenges are just hooks for opportunities." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:03: Bryan opens the show by asking Steven about the digital landscape in digital wellness. 6:40: Steven shares his views on the innovator's dilemma. 9:24: Steven comments on the risk reward dynamic in business valuations. 11:12: Bryan inquires with Steven about his business, ASENSEI. 14:13: Steven talks about his journey and what he has learned. 17:41: Bryan wraps up the show by asking Steven to impart his final advice to the listeners. Bullet List of Resources: https://www.asensei.ai/ Guest Contact Information: https://www.linkedin.com/in/stevenwebster/ https://x.com/stevenjwebster https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

4 Juni 202422min

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