021 #IHRSA2017 LIVE: The Importance of APIs & Using Fitness Technology To Give
Fitness + Technology4 Apr 2017

021 #IHRSA2017 LIVE: The Importance of APIs & Using Fitness Technology To Give

On episode 21 we're spotlighting a few exceptional conversations with some of the top influencers at the crossroads of fitness and technology, live after the FIT-C roundtable meeting during IHRSA 2017 in Los Angeles.

With the options and choices of club software systems on the rise, how do APIs and the ability for cross communication between platforms benefit the health club?

Be sure to stick around for our second half of the show with Josh Donovan from GIVE Fitness -->

In this first segment, were talking with fitness technology expert, Karl Etzel, about APIs (application program interfaces) and how they can help in both monetization and in serving the customer. For health club executives and owners, API functionality is an important topic to consider when purchasing technology systems.

Karl Etzel is a Transformation Catalyst, Strategic Decision-Maker, and Technical Expert in fitness technology known for his entrepreneurial drive in developing vision and setting strategic direction in the face of fast-changing technology and market dynamics through effectively aligning products/channels/end-users. With a deep background in health and fitness, cloud services / PaaS, online marketing, and SMB enablement, Karl brings a strong professional expertise to the industry space around program management and product management roles.

Karl is talking with us on the show about API's, or application program interfaces. Simply put, an application programming interface allows software systems to talk to one another. When you as a human being sit down to use a piece of software you use a user interface (UI), and when one piece of software wants to use another piece of software, they use an (API).

Listen To Episode 021 As Karl Uncovers
  • How the open API can increase revenue for clubs through smart data sharing
  • Why have APIs become so important in app and web service development
  • Who should know about APIs in the club and how does that relate to their fitness business
  • What are some common mistakes when planning APIs
  • The growing segments of APIs being used to create further developments of niche markets
  • Why "Agile Development" and live beta testing are now standard practices
  • How API's enable better business model innovation, which is one of the most powerful and sustainable competitive advantages
  • Why "owning the customer" looses in business vs. "serving the customer"
  • Security threats and issues to watch for with APIs
  • Using tethered CRM, POS, and ERP systems with APIs
  • Understanding the best types of data sets that are commonly used with an API in clubs
  • Karl's interest in the future of Cognitive Performance
Top 3 Takeaways From The Show
  • In the world of fitness tracking, we see many APIs, and there's now many different models emerging that will deliver even more value to the customer. The continued fracturing of the market and development of more niche models are exciting as the type of contextualized data that is being shared helps to monetize and serve customers in a progressive and powerful way.
  • As the market grows and as customers and consumers expect faster innovation that APIs will enable, one of the reasons people are resistant to opening APIs is because they don't want to "lose the customer they own" but the reality is that you don't own the customer, you serve the customer. The people who resist this idea of opening up is born out of a mentality of scarcity. What most people don't realize is how much revenue they can drive with an open API and a new mindset.
  • API's enable better business model innovation, which is one of the most powerful and sustainable competitive advantages in all industries. APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, karl believes that you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve. Power Quotes From Karl

"For the club operator, the question you want to ask is, does your solution vendor have an API that makes it easier for me to integrate my system with other solutions? If you are a technology company executive, you should be thinking about how APIs plug into your business at the strategy level. APIs are not just a technical detail that you can leave to engineering." - Karl Etzel on the Fitness + Technology Podcast

"APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve." - Karl Etzel on the Fitness + Technology Podcast

Resources Mentioned From Karl Josh Donovan: Using Fitness Technology To Give

In this featured segment we're talking with the Owner of GIVE Fitness in Atascadero, CA Josh Donovan about technology focused member sales and engagement approaches that are changing the way for-profit and nonprofit businesses interact in health and fitness.

Josh is a U.S. Marine Corps veteran and 13-year fitness industry professional who years ago was looking for a way to use his experience and understanding of the fitness industry to "create a different type of fitness product" with a focus on using technology. After meeting Matt Holguin, the founder of Working to Give (WTG), a for-profit company with a singular purpose-driven business model, together, Donovan and Holguin created WTG's Fitness Division and in 2013, launched GIVE Fitness.

With Working To Give, 50% of its profits are reinvested in the firm to sustain growth, and the other 50% is contributed to the local community. Since its opening, the GIVE Fitness club has acquired over 3,000 members and donated more than $50,000 to Atascadero-area initiatives. A member of the Fitness Industry Technology Council, Josh Donovan believes it's important for the industry to integrate technology into the prospect and member experience to truly connect with consumers to understand them at their deepest needs and desires.

Listen To Episode 021 As Josh Uncovers
  • What Josh has learned over the past three years when it comes to understanding what technologies help club operations the absolute most.
  • Why GIVE Fitness is a "cashless environment" with no membership staff or sales team and why all sales are integrated through the website.
  • How to use technology to change the way for-profit businesses and nonprofit businesses interact
  • How to sustain nonprofit efforts combined with profitable health clubs in the fitness industry
  • Why being fluid and flexible when creating a culture in your health club is paramount
  • Why using social media in real time is a powerful tool for transparency and trust ability
  • Understanding the GIVE Fitness mission: "To exceed member expectations at every opportunity with fitness facilities that are maintained, affordable, accessible and safe."
  • Why giving members something they truly can belong to will increase revenue and lower attrition
  • With the obesity epidemic in our country, why the GIVE Fitness ownership deemed it imperative to open up the market in order to make fitness more accessible and affordable to the community of Atascadero.
  • On a larger scale, why GIVE Fitness has established a vision to "Transform the fitness industry by becoming pillars in the communities in which we conduct business. We will do this by generously donating 50% of our profits to programs that strengthen personal character, create value in people and provide opportunities for personal growth."
Top 3 Takeaways From The Show
  • Josh believes that you don't use people to get things, you use the things to help people. It's important to understand what your members want and what your members need. The first step when selecting and in using any piece of technology is to have a grasp on who you're serving and why they want you to serve them.
  • Josh and his business partner Matt are demonstrating that it is possible and profitable to have both a non-profit and for-profit business model using technology to thrive in our ever-changing fitness space. By providing an accessible fitness center for real people to come in, and driving sales through a cashless environment, this outside the box thinking has produced great results for GIVE Fitness.
  • With transparency in business for both nonprofits and for profit companies, in working together they must have a focus on communicating to staff that with all the technology devices out there, how do they use them to really help members? Because this entire process, in the end, is all about the member experience.
Power Quotes From Josh

"The heart of our business at GIVE Fitness is giving. We give 50% of our profits back to the community where we do business, so in order for that to happen we have to be a profitable fitness center first. Hitting member expectations and exceeding them becomes paramount because that has to happen before we have any funds to give. The obesity epidemic is real and it's something that I'm really passionate about. This is why I want to provide an accessible fitness center for people to better their lives, add years to their lives, and truly participate." - Josh Donovan on the Fitness + Technology Podcast

"In using new technologies, we had the unique opportunity in starting from the ground up to be intentional around creating our culture and to have it be something very specific. We all live in a world that's real time, so if I post something on Facebook about the gym and then post something about my personal life, our members don't see any differentiation around that." - Josh Donovan on the Fitness + Technology Podcast

Resources Mentioned From Josh Support This Podcast Thanks To Our Outstanding Sponsors

  • Bryan O'Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

021 #IHRSA2017 LIVE: The Importance of APIs, Using Fitness Technology To Give

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2021 Innovation Award Presentation For Fit Tech Innovation With Accenture

2021 Innovation Award Presentation For Fit Tech Innovation With Accenture

This week, on the Fitness + Technology podcast, host Bryan O'Rourke announces the Innovation Award Winners for Most Innovating Fitness Pro, Fitness Facility, and Fitness Supplier! Bryan is joined by the Accenture Team who selected the winners as they discuss each unique candidate and how they demonstrated using new, innovative technology solutions to serve others in unique and better ways. Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Accenture offers strategy and consulting, interactive, technology, and operations services and delivers on the promise of technology and human ingenuity. We sincerely thank the Accenture team in helping us in our selection process and award presentations. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 8:11: "The purpose of this is to help people think about innovation and be motivated by the stories around these successes that are really roadmaps. They are great examples of what everyone should be thinking of the future." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:17: Bryan opens the show by explaining the award presentations and introducing the Accenture team. 5:04: The Accenture Team explains their selection process as an unbiased party for selecting the winners. 7:53: Bryan encourages listeners to participate in next year's innovation awards and why they should. 8:37: Bryan and the Accenture team announce Basic-Fit as the Fitness Facility Award Winner and share their comments. They give special recognition to GoFit as an honorable mention. 13:30: Bryan and the Accenture team announce MultiBall as the Fitness Supplier Award Winner and share their comments. They give special recognition to CIPIO.ai as an honorable mention. 19:58: Bryan and the Accenture team announce Sara Kooperman as the Fitness Professional Award Winner and share their comments. They give special recognition to Edward Navan as an honorable mention. 26:20: Bryan wraps up the show by thanking the Accenture team and recapping the winners. Bullet List of Resources: http://www.fittechcouncil.org/fitc-innovation-award-2021 https://www.accenture.com/us-en https://www.basic-fit.com https://www.gofit-gym.com.my/en/ https://www.evolutionwellness.com https://multi-ball.com https://cipio.ai https://sarakooperman.com https://www.linkedin.com/in/edward-navan-2171bb3b/#experience https://regymenfitness.com/ Guest Contact Information: https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

1 Apr 202229min

Understanding Customer Experience With Annette Franz

Understanding Customer Experience With Annette Franz

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Annette Franz to the show. Annette Franz has 30 years of experience helping companies understand their employees and customers, identifying what drives retention, satisfaction, engagement, the overall experience, and designing customer experience strategies to deliver a better experience for all constituents. She is the Founder & CEO of CX Journey, a global customer experience consulting firm that specializes in laying the groundwork required to establish a CX roadmap and strategy to drive culture transformation efforts. Today, Annette discusses with Bryan about the principles of user and membership experience and how organizations should reorient themselves on this focus. One Powerful Quote: 20:57: "Just get started. Take the time to really educate yourself on what that means but get started. There are little things you can do that don't cost a lot of money that you can do to improve the experience." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:46: Bryan opens the show by asking Annette by defining customer experience. 4:56: Bryan inquires with Annette about why customer experience is such a hot topic today. 6:17: Annette explains how culture pertains to the customer experience. 8:21: Bryan and Annette discuss the challenge with the mismatch in culture and creating true value systems. 9:55: Annette highlights the successes and errors when organizations try to initiate a culture with customer centricity. 12:35: Bryan asks Annette what industries have the best customer centric experience. 14:55: Annette talks about the pitfalls in journey mapping the customer experience. 16:34: Annette expresses how acquisition and retention does not align with the customer experience. 19:10: Annette describes the common themes for fitness brands in customer experience. 20:55: Bryan wraps up the show by asking Annette to impart her wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/annette-franz/ https://cx-journey.com/built-to-win https://cx-journey.com/customer-understanding Guest Contact Information: https://www.linkedin.com/in/annette-franz/ https://twitter.com/annettefranz https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

16 Feb 202223min

Innovation At Basic-Fit With Marcel Boots

Innovation At Basic-Fit With Marcel Boots

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit's successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry. One Powerful Quote: 27:03: "Don't think everything is already known in our industry. You have to look outside as well." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:48: Marcel describes the background of Basic-Fit and where the brand is today. 7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done. 10:34: Marcel shares about Basic-Fit's automation platform as a central command center for overseeing their physical operations. 12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space. 17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends. 19:54: Marcel discusses public policy and the challenges for Basic-Fit. 25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners. Bullet List of Resources: https://www.basic-fit.com https://www.linkedin.com/in/marcelboots/ Guest Contact Information: https://www.linkedin.com/in/marcelboots/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

27 Jan 202230min

2022 Fitness Technology Innovation Awards

2022 Fitness Technology Innovation Awards

This week, on the Fitness + Technology podcast, host Bryan O'Rourke invites listeners to participate in FIT-C's 2022 Fitness Technology Innovation Awards. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage our members to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts. If you are interested in participating, please visit our website at: http://www.fittechcouncil.org/fitc-innovation-award-2021. Self and third party nominations are both accepted. Nominations are due by January 31st. You can reach out to Bryan at bryankorourke@gmail.com if you have any questions. Guest Contact Information: https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

20 Jan 20225min

Trends, Tech, & Studios

Trends, Tech, & Studios

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Carrie Kepple Styles to the show. Bryan and Carrie have known each other for over 15 years, most notably working together on the IHRSA Board of Directors. Carrie is part of an elite group of senior leaders, working with clubs all over the world including Gold's Gym International and Les Mills. Her experience is in club operations where she most recently developed Styles Studios, a new, pioneering fitness brand that offers four boutique studio classes all in one place. Today, Bryan and Carrie have a discussion on technology and what's happening in club industry. The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/ Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 34:57: "So I think it's about being disciplined with your ego like being proud of what you're going to create but like really paying attention. And always, always, always, always look through the eyes of the customer, not yourself." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:47: Bryan opens the show by asking Carrie about her experience as Chairman of IHRSA. 9:31: Bryan inquires with Carrie about upcoming trends she has witnessed in the prior years. 16:45: Carrie explains why she believes there are opportunities for the industry to embrace automation for human capital. 18:02: Carrie articulates on her technology journey for building out her studio concept, Styles Studios. 23:36: Bryan and Carrie talk about operators losing focus on applying the technology "roadmap" to their business. 24:46: Carrie talks about her omnipresent strategy at Styles Studios. 29:39: Carrie shares her story behind the creation of Styles Studios. 33:49: Bryan wraps up the show by asking Carrie to impart her pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/carrie-kepple-414a555a/ https://www.stylesstudiosfitness.com Guest Contact Information: https://www.linkedin.com/in/carrie-kepple-414a555a/ https://twitter.com/CarrieKepple https://www.facebook.com/carrie.kepple https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

26 Aug 202136min

Developing Innovation & Product Strategy at Samsung

Developing Innovation & Product Strategy at Samsung

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mark Notton, Senior Director of IM Category Management at Samsung. As the leader of Samsung's mobile product and commercial operations in Europe, Mark's position is at the forefront of cutting-edge innovation and product strategy. He joins Bryan today in a discussion on this and why Samsung is pursuing these endeavors to better serve their customers. The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/ Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 22:49: "I think anyone who is working in the fitness and health space has a really important role. That health, the quality of health of many consumers around the world is lower than it use to be…You have a really important role to play in improving that…We are not able to build all these solutions. We build the hardware. We build the platform, and really it's up to everyone else to make the most of it and go run with what we've built." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:36: Bryan opens the show by asking Mark to share what health and well-being innovations Samsung has been involved with in the past. 8:35: Bryan inquires with Mark about new key innovation points in Samsung's latest watch release. 11:11: Mark comments on the smart functionality in the Galaxy 4. 13:57: Bryan asks Mark his predictions on the trends in integrating these tools with data to better serve the health and fitness industry. 16:16: Mark talks about Samsung's content strategy on health and wellness. 19:22: Mark shares his thoughts on professionals in the fitness realm to consider using these tools for their businesses. 22:30: Bryan wraps up the show by asking Mark to impart his final thoughts to the listeners. Bullet List of Resources: https://www.linkedin.com/in/mnotton/ https://www.samsung.com/us/watches/galaxy-watch4-classic/ https://news.samsung.com/us/samsung-ballie-ces-2020/ https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/ https://developer.samsung.com Guest Contact Information: https://www.linkedin.com/in/mnotton/ https://twitter.com/marknotton https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

20 Aug 202125min

Using Tech To Create Greater Member Value

Using Tech To Create Greater Member Value

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Leon Rudge, Director of Digital Experience at Life Fitness, to the show. Today, Bryan and Leon share their thoughts together on innovation with the challenges and opportunities that encompass them particularly in delivering value and discarding assumptions on what technology means. The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/ Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data: https://egym.zoom.us/webinar/register/3816212736990/WN_3vwlrhDwQ4KpQBE2HZi3Zg Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 8:26: "The one thing we have as a sector over technology is people, places, and equipment, and we've got to figure out where that sits in this and how those things play nicely together." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 5:51: Bryan opens the show by asking Leon about the general consensus on his recent publishing. 12:20: Bryan and Leon discuss delivering value in the trainer space. 15:45: Bryan inquires with Leon on discarding the assumptions of what technology means. 23:48: Leon shares his thoughts on virtual reality, designer member experience, and digital as points of differentiation. 30:11: Leon explains the friction in the interoperability of systems for legacy brands. 38:31: Bryan wraps up the show by asking Leon his view on business and what operators should be thinking about. Bullet List of Resources: https://www.lifefitness.com/en-us https://www.linkedin.com/pulse/8-technologies-could-replace-your-trainers-what-do-leon-rudge/?trackingId=q1%2F%2FcHjbMJvCjAJZ2q%2FjyQ%3D%3D https://replika.ai https://www.strategyzer.com/canvas Guest Contact Information: https://www.linkedin.com/in/leonrudge/ https://twitter.com/leonaisse https://www.facebook.com/profile.php?id=100014994842046 https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

6 Aug 202143min

Developing Technology For Fitness Businesses

Developing Technology For Fitness Businesses

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Elisabeth Bohlmann to the show. Elisabeth is the VP of Client Strategy for December Labs where she drives expansion strategy and accompanies up-and-coming startups and enterprise companies as a product strategist towards scalable and continuous growth. As an executive in emerging technologies, Liz joins Bryan in a conversation around the challenges of successfully developing technologies in business. Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 31:35: "Always put the user first at the center of everything…It sounds lame sometimes and so easy but you would be surprised how many people don't put the user in the center of everything, and they're going to be the ones that either you know make or break your product." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 5:36: Bryan opens the show by asking Liz about the biggest challenges her clients face with applying technology in business. 7:53: Bryan and Liz discuss the mindset of operators in understanding the context and change of technology. 8:57: Bryan and Liz talk about the need for external reference points as a guide for validating business success. 12:02: Liz defines "democratizing" information to help business make informed choices and build trust. 13:10: Liz articulates on how design interplays with technology. 15:28: Liz explains how she approaches the considerations of multifaceted interfaces with product life cycle. 17:10: Bryan and Liz debate on the art of balancing product development with practical and theoretical applications. 18:35: Liz tells listeners her two most important things for UX/UI improvement. 21:23: Bryan inquires with Liz on the unique dynamics in the challenges and opportunities for health and fitness apps. 30:02: Bryan wraps up the show by asking Liz to impart her final wisdom to listeners. Bullet List of Resources: https://decemberlabs.com Guest Contact Information: https://www.linkedin.com/in/elisabethbohlmann/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

19 Juli 202134min

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