Good Bread
The first print advertisement for Wonder Bread came out before the bread itself. It stated only that “a wonder” was coming. In a lot of ways, the statement was true. Wonder Bread was the perfect loaf....
22 Okt 201415min
Kickstart Radiotopia- A Storytelling Revolution
When you support Radiotopia, you are making sure 99% Invisible can keep coming to you weekly and you’ll be supporting our entire collective of award-winning, independent radiomakers. Thanks! Subscri...
19 Okt 20142min
Lights Out
On July 13th, 1977, lightning struck an electricity transmission line in New York City, causing the line’s automatic circuit breaker to kick in. The electricity from the affected line was diverted to ...
14 Okt 201414min
For Amusement Only
Everyone has tried it at some point. The authorities started turning a blind eye years ago, but it wasn’t officially legalized until the summer of 2014. Finally, after more than 80 years of illegitima...
7 Okt 201413min
The Straight Line Is A Godless Line
Straight lines form the core of our built environment. Building in straight lines makes predicting costs and calculating structural loads easier, since building materials come in linear units. Straigh...
30 Sep 201415min
Port of Dallas
There’s a photograph we have tacked to our studio at 99% Invisible HQ. The photo, taken 1899, shows three men, all looking very fashionable, suspended mid-air on the lifted arm of a giant dredging mac...
24 Sep 201417min
Castle on the Park
On the southwest corner of Central Park West and 106th Street in New York City, there’s an enormous castle. It takes up the whole east end of the block, with its red brick cylindrical turrets topped w...
16 Sep 201416min
Genesis Object
In the beginning, there was design. Before any other human discipline, even before the dawn of mankind its self, design was a practice passed down from generation to generation of early humans. Today,...
10 Sep 201412min
