#235: Andy Cunningham—6 C's of Positioning a Brand

#235: Andy Cunningham—6 C's of Positioning a Brand

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners Learn more about your ad choices. Visit megaphone.fm/adchoices

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#118: Finding Your Greatness

#118: Finding Your Greatness

Mega marketing expert Lewis Howes joins the podcast to share the tips and habits he’s gathered from interviewing “the greats.” It’s not about avoiding or neutralizing traumatic life experiences, he sa...

26 Okt 201544min

#117: Les Parrott—How Conflict Can Help You Win

#117: Les Parrott—How Conflict Can Help You Win

Can conflict be a healthy thing? Absolutely. And Les Parrott, renowned author and psychologist, tells how to deal with disagreements in a healthy way, so everyone wins. Dave Ramsey also stops by to sh...

19 Okt 201541min

#116: Building the Best Place to Work

#116: Building the Best Place to Work

Create an extraordinary workplace with the help of psychologist Ron Friedman, who joins us this week to discuss how to inspire and engage your team as well as how to get people more passionate about t...

12 Okt 201545min

#115: Creating Leadership Magic the Disney Way

#115: Creating Leadership Magic the Disney Way

Learn how to lead and build an amazing culture from Walt Disney World Resort’s former Executive Vice President of Operations Lee Cockerell. One of Lee's major and lasting legacies was the creation of ...

5 Okt 201541min

#114: Scott Harrison—Building a Culture of Innovation

#114: Scott Harrison—Building a Culture of Innovation

Want to change the world or simply make your business better? Don’t miss this conversation with Scott Harrison, CEO and founder of Charity: Water. Scott understands what it takes to start, sustain and...

28 Sep 201547min

#113: Michael Hyatt—The Power of One Conversation

#113: Michael Hyatt—The Power of One Conversation

#113: Michael Hyatt—The Power of One Conversation One of our most popular guests, leadership and personal growth expert Michael Hyatt, returns to the podcast for a great conversation on conversation....

21 Sep 201546min

#112: Mari Smith—Supercharging Your Facebook Marketing

#112: Mari Smith—Supercharging Your Facebook Marketing

We’re talking with one of the world’s leading experts on Facebook marketing, Mari Smith. She’ll discuss how to easily create content and build relationships with customers on the world’s largest platf...

14 Sep 201544min

#111: Common Leadership Mistakes and How to Avoid Them

#111: Common Leadership Mistakes and How to Avoid Them

We’re talking with three extraordinary business people who are sharing their best tips. We start with Dave’s EVP Jack Galloway, who talks leadership. He is followed by Bryan and Shannon Miles of eaHEL...

7 Sep 201535min

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