Jeep vs Bronco | Engine Trouble | 2
Business Wars1 Maj 2024

Jeep vs Bronco | Engine Trouble | 2

It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat the Bronco by going bigger. AMC introduces the massive Jeep Cherokee, jump starting an arms race. Next, Bronco also goes big. Then, Jeep goes even bigger, and more luxurious, with the Grand Cherokee.


As the 1990s arrive, the rugged Bronco is falling out of favor with consumers. But it spends one more wild moment in the spotlight when a white Bronco leads a low-speed police chase on live television. Its passenger is murder suspect O.J. Simpson.

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Dating App Wars | The Revolution Will Be Swiped | 3

Dating App Wars | The Revolution Will Be Swiped | 3

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It’s 1995, and computer dating is in its infancy. Most people think it’s a dark, sleazy world for desperate losers and horny perverts. But that’s all about to change. Pioneer site Match.com paves the ...

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Diamond Wars | The Future of the Diamond Industry | 8

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It’s the 2000s and the diamond cartel is dead. Now, De Beers must adjust to its new status as the market leader rather than the monopoly. But the threats to its business aren’t going away. Diamonds a...

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Diamond Wars | Monopolies Aren’t Forever | 6

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It’s the late 1990s and rebel armies in Angola, Sierra Leone and Congo are bankrolling campaigns of mass murder and terror with diamonds. Now, after years of turning a blind eye, the diamond-buying pu...

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Diamond Wars | Blood and Champagne | 5

Diamond Wars | Blood and Champagne | 5

It’s 1966 and De Beers is about to abandon its eleven-year search for diamonds in Botswana. But the geologist behind the search is far from ready to pack up his tools.And De Beers isn’t the only one s...

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It’s the early 1950s and West Africa’s growing number of diamond smugglers is causing headaches for De Beers. Faced with millions of pounds in losses, the diamond monopoly decides it’s time to get tou...

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