Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)

Matthew F. Jordan, "Danger Sound Klaxon!: The Horn That Changed History" (U Virginia Press, 2023)

Danger Sound Klaxon!:The Horn That Changed History (University of Virginia Press, 2023) reveals the untold story of the Klaxon automobile horn, one of the first great electrical consumer technologies of the twentieth century. Although its metallic shriek at first shocked pedestrians, savvy advertising strategies convinced consumers across the United States and western Europe to adopt the shrill Klaxon horn as the safest signaling technology available in the 1910s. The widespread use of Klaxons in the trenches of World War I, however, transformed how veterans heard this car horn, and its traumatic association with gas attacks ultimately doomed this once ubiquitous consumer technology. By charting the meteoric rise and eventual fall of the Klaxon, Dr. Matthew Jordan highlights how perceptions of sound-producing technologies are guided by, manipulated, and transformed through advertising strategies, public debate, consumer reactions, and governmental regulations. Jordan demonstrates in this fascinating history how consumers are led toward technological solutions for problems themselves created by technology. Dr. Jordan also directs the News Literacy Initiative, including co-hosting its podcast News Over Noise. This interview was conducted by Dr. Miranda Melcher whose forthcoming book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/military-history

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Samuel Marquis, "Empire and Frontier: Colonel Peter Schuyler and the Valiant Iroquois in King William's War: 1689-1701" (Pegasus Books, 2026)

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Monalisa Adhikari, "A Post-Liberal Peace: How Emergent Powers Are Reshaping Global Conflict Management" (Cornell UP, 2026)

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Thomas Richardson, "Soldiers and Bushmen: The Australian Army in South Africa, 1899–1902" (Cambridge UP, 2025)

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Soldiers and Bushmen: The Australian Army in South Africa, 1899–1902 (Cambridge UP, 2025) by Dr. Thomas Richardson examines the commitment to what was expected to be a short war. It presents a themati...

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Magdalena E. Stawkowski, "Atomic Collective: Radioactive Life in Kazakhstan" (U Toronto Press, 2025)

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In the aftermath of the Soviet Union's collapse, Kazakhstan inherited the remnants of one of the world's most contaminated landscapes: the Semipalatinsk Test Site, known locally as the Polygon. Resign...

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On Who Blew Up Nord Stream: A Conversation with Author Bojan Pancevski

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The September, 2022 attack on the Nord Stream pipelines transporting Russian gas to Germany was perhaps the greatest single act of sabotage in modern history. In The Nord Stream Conspiracy: The Inside...

28 Juli 1h

Andrew N. Buchanan and Ruth Lawlor eds., "The Greater Second World War: Global Perspectives" (Cornell UP, 2025)

Andrew N. Buchanan and Ruth Lawlor eds., "The Greater Second World War: Global Perspectives" (Cornell UP, 2025)

Andrew Buchanan and Ruth Lawlor, The Greater Second World War: Global Perspectives (Cornell University Press, 2025) This ambitious edited collection encourages readers to think in bigger ways abou...

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Claire Hubbard-Hall, "Her Secret Service: The Forgotten Women of British Intelligence" (Weidenfeld & Nicolson, 2024)

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Since the inception of the Secret Service Bureau back in 1909, women have worked at the very heart of British secret intelligence - yet their contributions have been all but written out of history. No...

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Many of us have watched the classic 1962 movie Lawrence of Arabia, the somewhat fictionalized work based on the life of T. E. Lawrence during the Arab Revolt and the First World War. But Lawrence was...

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