Episode 48: "You Don't Pay Me Enough to…"
Have you lost a technician or two recently that left for more pay? Was it really the pay? When an employee brings up pay or leaves for pay it most often means, "you are going to have to pay me more m...
22 Maj 202324min
Episode 47: Three Levels of Instagram Involvement
Your auto repair shop should be on Instagram. In this podcast we share the data on consumer use and the changes that Instagram recently made to help local businesses get discovered. Then we detail th...
31 Mars 202319min
Episode 46: SEO 101 - The Foundation of SEO
ABC - Architecture, (Back)Links and Content This episode covers the fundamentals of Search Engine Optimization for auto repair shops. It includes things to look out for and actions you can take to he...
27 Feb 202332min
Episode 45: Apple Business Connect
Apple recently announced the release of Apple Business Connect. Apple Business Connect is similar to the Google Business Profile, and would be found on Apple Maps...but it doesn't stop there. In th...
26 Jan 202313min
Episode 44: Consumers Speak! How They Use Reviews and Why They Leave Them
How many consumers read reviews? How many reviews do they want to see before they’ll consider your shop? What do they do after reading reviews? How likely are consumers to leave a review after being a...
22 Dec 202230min
Episode 43: The Value Of Texting With Your Customers with Aaron Weiche of Leadferno
There are several benefits to texting with your customers and potential customers: Many people use texting as their primary communication method. Including a text box on your website helps potentia...
18 Nov 202231min
Episode 42: Getting More Business Into Your Auto Repair Shop Quickly
Whether you are in need now, or want to put a plan in place in case you need to bring in new business during a slowdown or dry spell, the following ideas can help. The ideas are mostly low cost, with ...
25 Okt 202228min
