458: Break One Rule and Break It Hard: David Lester of OLIPOP PBC

458: Break One Rule and Break It Hard: David Lester of OLIPOP PBC

David Lester learned a lot from his first venture. After spending a decade in the beverage marketing industry, he teamed up with his co-founder Ben Goodwin to work on formulating a soda that’s good for you. After three years, they sold their first business but didn’t feel they’d gotten the product correct. So, they returned to their research for two years and discovered the right product market fit. In 2016, Lester and Goodwin launched OLIPOP PBC–a new kind of soda with the benefits of plant-based fiber and prebiotics. OLIPOP started in 24 independent stores in Northern California and now is stocked in 20,000 stores nationally and endorsed by celebrities like Camilla Cabello, Gweynth Paltrow, Nick Jonas, and Priyanka Chopra. Listen to Nathan and David discuss: What he learned from his first venture Obi Probiotic Soda Starting over to make a better product in OLIPOP How humility can give you confidence as a founder Spending two years perfecting the formula with academic research The manufacturing process for beverage startups Why you should start with independent retailers first The break one rule and break it hard method Authentic connection with celebrity partnerships Why product market fit is more important than marketing And much more beverage startup advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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26: The Eventbrite Story - Building a $1 Billion Startup with Julia Hartz

26: The Eventbrite Story - Building a $1 Billion Startup with Julia Hartz

Meet Kevin and Julia Hartz. In 2003, Kevin and Julia were sat next to each other at the Santa Barbara wedding of mutual friends. They hit it off, and the rest, as they say, is history. In 2006, they c...

16 Jan 201553min

25: How to Get more Traffic, Users, Sales & Conversions with Derek Halpern from Social Triggers

25: How to Get more Traffic, Users, Sales & Conversions with Derek Halpern from Social Triggers

Forget social media. When it comes to marketing techniques, newer isn’t always better, according to marketing wunderkind Derek Halpern.    You just started your blog. And now you’re ready to set the f...

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24: Andy Sheats -The $100 Million Founder Who Didn’t Want to Start a Business

24: Andy Sheats -The $100 Million Founder Who Didn’t Want to Start a Business

Forget everything you know, and everything you think you know, about starting a startup. If Andy Sheats' success with health.com.au tells us anything — and let's be clear, when you're bringing in $100...

8 Jan 201549min

23: Telling Your Boss to Go Shove It & Become a Remarkable Misfit Traveling The World with AJ Leon

23: Telling Your Boss to Go Shove It & Become a Remarkable Misfit Traveling The World with AJ Leon

AJ Leon walks backs to his corner office on the 28th floor. He closes the door behind him and walks past his $8,200 mahogany desk to his window. He surveys the stark Manhattan skyline in the winter mo...

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22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

This is a story not to be missed.   So often in the startup world, we only hear about the successes, the acquisitions, and how much money this person is making.   But how about the real story of entre...

4 Jan 201548min

21: True Hospitality in the Hamptons - What it Takes to Build a top Bed & Breakfast in the Hamptons with Gary Muller

21: True Hospitality in the Hamptons - What it Takes to Build a top Bed & Breakfast in the Hamptons with Gary Muller

A life in the Hamptons, running a picturesque inn perched at the end of Long Island, sharing fine food and drink with visitors from around the world. Sounds like a version of heaven to many.   Without...

31 Dec 20141h 2min

20: How Danae Ringelmann and Indiegogo Helped Start a Funding Revolution

20: How Danae Ringelmann and Indiegogo Helped Start a Funding Revolution

You can fund your baby on the Internet. That’s the world we live in. One in which a couple who wanted a child but could not conceive naturally were able to turn to strangers on the web to raise money ...

30 Dec 201435min

19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

Brent Grundy was a man with a simple business idea who built his empire from the ground up, and became living proof that someone can go from flat broke to running a business that turns over $32 millio...

26 Dec 201451min

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