The Science of Green-Lighting Movies

The Science of Green-Lighting Movies

Matt is joined by Joshua Lynn, the president of Piedmont Media Research, to discuss the research studios use to determine what people want out of their movies and how to give it to him. Before the movie is green-lit, studios use research to know if people want a new tornado movie, or a biopic about Robert Oppenheimer, or how Denzel Washington will elevate a project's box office potential (02:43). Matt finishes the show with a prediction about Netflix’s stock price (25:32). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Joshua Lynn Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Town Hall: Apple Buying Disney? 'SNL's Host Problem, and a Ryan Murphy Apology

Town Hall: Apple Buying Disney? 'SNL's Host Problem, and a Ryan Murphy Apology

Welcome back to Town Hall! Matt and Craig answer listener questions about CNN’s lackluster election-night ratings, the host problem with 'SNL,’ Disney’s stock price and Apple’s position to potentially...

10 Nov 202231min

Predicting the Opening Weekend for ‘Black Panther: Wakanda Forever’

Predicting the Opening Weekend for ‘Black Panther: Wakanda Forever’

Matt is joined by Comscore senior media analyst Paul Dergarabedian to discuss the pseudoscience of movie tracking and how box office projections are made before anyone has seen a movie. They discuss t...

9 Nov 202232min

What a Wall Street Meltdown Means for the Consumer

What a Wall Street Meltdown Means for the Consumer

Matt is joined by Bloomberg’s Lucas Shaw to discuss the price increases across multiple streaming platforms, the addition of ad-supported tiers, waning stock prices, and how layoffs and budget cuts in...

7 Nov 202232min

Netflix vs. HBO: The TV Rivalry of the Century

Netflix vs. HBO: The TV Rivalry of the Century

Since its launch nearly 50 years ago, HBO has revolutionized and disrupted the television ecosystem, but for the past 15 years it has been challenged by a new disruptor, Netflix. Matt is joined by Fel...

3 Nov 202233min

Why Are Movies Longer Than Ever?

Why Are Movies Longer Than Ever?

In 2010, the 10 movies nominated for Best Picture at the Oscars ran on average 1:52. By 2019, that average bloated to 2:20. And it’s not just the prestige movies. In 2021, the top 10 performers at the...

2 Nov 202232min

TikTok Killed the Pop Star

TikTok Killed the Pop Star

Taylor Swift’s new album is taking the pop music world by storm—what’s new? But each year fewer and fewer new pop stars are cracking the top 10 according to Billboard. Matt is joined by Bloomberg’s Lu...

31 Okt 202229min

Ad-Supported Television Was the Past, and It Might Be the Future

Ad-Supported Television Was the Past, and It Might Be the Future

Matt is joined by president and CEO of streaming at Paramount Global and cofounder of Pluto TV Tom Ryan to talk about the free, ad-supported streaming television market. They discuss people’s toleranc...

27 Okt 202232min

Can James Gunn Deliver as New Head of the DC Universe?

Can James Gunn Deliver as New Head of the DC Universe?

Matt is joined by The Hollywood Reporter’s Boris Kit to discuss Warner Bros. naming director James Gunn and Peter Safran as the new leaders of the DC cinematic universe. Email us questions, comments,...

26 Okt 202226min

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