342: Leverage the Full Power of LinkedIn, with Brenda Bernstein

342: Leverage the Full Power of LinkedIn, with Brenda Bernstein

Brenda Bernstein: How to Write a KILLER LinkedIn Profile

Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.

Key Points
  • When you connect with someone, personalize the message.
  • Alumni are a great resource for connections.
  • Write useful and educational articles and share them in LinkedIn groups.
  • LinkedIn has a very high ranking in Google, so your profile might be the first thing that shows up in search results.
  • Recruiters often look at people’s profiles to determine how much they contribute to the community.
  • If people connect with you on LinkedIn, you can also offer to them to join your newsletter.
  • LinkedIn is a social network, not just a place to put up your resume and never look at it again.
Resources Mentioned Book Notes

Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).

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