Coaching for Leaders31 Aug 2020

488: Leadership Means You Go First, with Keith Ferrazzi

Keith Ferrazzi: Leading Without Authority

Keith Ferrazzi is the founder and CEO of Ferrazzi Greenlight, a management consulting and team coaching company that works with many of the world’s biggest corporations. A graduate of Harvard Business School, Keith rose to become the youngest CMO of a Fortune 500 company during his career at Deloitte, and later became CMO of Starwood Hotels.

Keith is a frequent contributor to Harvard Business Review, Forbes, and Fortune and the #1 New York Times bestselling author of Who’s Got Your Back* and Never Eat Alone*. He’s the author of the new book, Leading Without Authority: How the New Power of Co-Elevation Can Break Down Silos, Transform Teams, and Reinvent Collaboration*.

In this conversation, Keith and I discuss the importance of co-elevation in leadership. We also explore the six deadly sins that leaders should avoid — and discuss why it’s all on you, especially at the start.

Key Points

Six deadly excuses leaders should avoid:

Ignorance: there’s no excuse to sit back and do nothing.
Laziness: do not abdicate your responsibility to lead.
Deference: beware hiding the truth just to defer to the organizational chart.
Playing the victim: avoid running away or resigning to self-pity.
Cowardice: if someone scares you, it’s probably an opportunity to grow.
Indulgence: stop indulging resentments as they often hold back your career and limit personal and professional success.

Resentment leaves us blind and powerless; it’s been compared to drinking poison and hoping the other person will die.

Book Notes

Download my highlights from Leading Without Authority in PDF format (free membership required).

Related Episodes

The Choice for Compassion, with Edith Eger (episode 336)
How to Motivate Leaders, with John Maxwell (episode 452)
How to Create Great Relationships, with Colleen Bordeaux (episode 455)

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