318 Stand Out Marketing by Stacey Danheiser
The Marketing Book Podcast12 Feb 2021

318 Stand Out Marketing by Stacey Danheiser

Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston

"How do we get customers to choose us over our competitors?"

In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition.

Stand-out Marketing presents original research that compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult.

On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing, and sales professionals to successfully differentiate themselves from competitors.

These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture that enables these competencies.

Featuring interviews with industry experts, tools, and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/stand-out-marketing-stacey-danheiser

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074 Predictive Analytics by Eric Siegel

074 Predictive Analytics by Eric Siegel

"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" by Eric Siegel Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/predictive-analytics-eric-siegel

10 Juni 201640min

073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

"Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketers-are-from-mars-bob-hoffman

3 Juni 201650min

072 Traction by Gabriel Weinberg

072 Traction by Gabriel Weinberg

"Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/traction-gabriel-weinberg

27 Maj 201638min

071 Fanatical Prospecting by Jeb Blount

071 Fanatical Prospecting by Jeb Blount

"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/fanatical-prospecting

20 Maj 201646min

070 PeopleShock by Tema Frank

070 PeopleShock by Tema Frank

"PeopleShock: The Path to Profits When Customers Rule" by TemaFrank Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/peopleshock-tema-frank

13 Maj 201649min

069 Get Scrappy by Nick Westergaard

069 Get Scrappy by Nick Westergaard

"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/get-scrappy-nick-westergaard

6 Maj 201646min

068 Managing Online Reputation by Charlie Pownall

068 Managing Online Reputation by Charlie Pownall

"Managing Online Reputation: How to Protect Your Company on Social Media" by Charlie Pownall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/managing-online-reputation-charlie-pownall

29 Apr 201647min

067 From Impossible To Inevitable by Aaron Ross

067 From Impossible To Inevitable by Aaron Ross

"From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" by Aaron Ross and Jason Lemkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/from-impossible-to-inevitable-aaron-ross

22 Apr 201636min

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