318 Stand Out Marketing by Stacey Danheiser
The Marketing Book Podcast12 Feb 2021

318 Stand Out Marketing by Stacey Danheiser

Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston

"How do we get customers to choose us over our competitors?"

In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition.

Stand-out Marketing presents original research that compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult.

On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing, and sales professionals to successfully differentiate themselves from competitors.

These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture that enables these competencies.

Featuring interviews with industry experts, tools, and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/stand-out-marketing-stacey-danheiser

Avsnitt(579)

058 UnSelling by Scott Stratten

058 UnSelling by Scott Stratten

"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unselling-scott-stratten

19 Feb 201637min

057 The Content Promotion Manifesto by Chad Pollitt

057 The Content Promotion Manifesto by Chad Pollitt

"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-promotion-manifesto-chad-pollitt

12 Feb 201637min

056 Town Inc. by Andrew Davis

056 Town Inc. by Andrew Davis

Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy by Andrew Davis https://www.salesartillery.com/marketing-book-podcast/town-inc.-andrew-davis Recorded 12/15/2015

5 Feb 201634min

055 Zero Paid Media as the New Marketing Model by Joseph Jaffe

055 Zero Paid Media as the New Marketing Model by Joseph Jaffe

"Z.E.R.O.: Zero Paid Media as the New Marketing Model" by Joseph Jaffe and Maarten Albarda Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/z.e.r.o.-joseph-jaffe

29 Jan 201634min

054 X: The Experience When Business Meets Design by Brian Solis

054 X: The Experience When Business Meets Design by Brian Solis

"X: The Experience When Business Meets Design" by Brian Solis Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/x-brian-solis

22 Jan 201624min

053 The Content Formula by Michael Brenner

053 The Content Formula by Michael Brenner

"The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again" by Michael Brenner and Liz Bedor Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-formula-michael-brenner

15 Jan 201644min

052 Think Like a Rock Star by Mack Collier

052 Think Like a Rock Star by Mack Collier

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier Recorded 9/30/2015

8 Jan 201635min

051 Subscription Marketing by Anne Janzer

051 Subscription Marketing by Anne Janzer

"Subscription Marketing: Strategies for Nurturing Customers in a World of Churn" by Anne Janzer Click here for the episode's show notes and links.  https://www.salesartillery.com/marketing-book-podcast/subscription-marketing-anne-janzer

1 Jan 201632min

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