326 Binge Marketing by Carlijn Postma
The Marketing Book Podcast9 Apr 2021

326 Binge Marketing by Carlijn Postma

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels?

Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.

Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century.

With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer, or listener.

Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/binge-marketing-carlijn-postma

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074 Predictive Analytics by Eric Siegel

074 Predictive Analytics by Eric Siegel

"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" by Eric Siegel Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/predictive-analytics-eric-siegel

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073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

"Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketers-are-from-mars-bob-hoffman

3 Juni 201650min

072 Traction by Gabriel Weinberg

072 Traction by Gabriel Weinberg

"Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/traction-gabriel-weinberg

27 Maj 201638min

071 Fanatical Prospecting by Jeb Blount

071 Fanatical Prospecting by Jeb Blount

"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/fanatical-prospecting

20 Maj 201646min

070 PeopleShock by Tema Frank

070 PeopleShock by Tema Frank

"PeopleShock: The Path to Profits When Customers Rule" by TemaFrank Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/peopleshock-tema-frank

13 Maj 201649min

069 Get Scrappy by Nick Westergaard

069 Get Scrappy by Nick Westergaard

"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/get-scrappy-nick-westergaard

6 Maj 201646min

068 Managing Online Reputation by Charlie Pownall

068 Managing Online Reputation by Charlie Pownall

"Managing Online Reputation: How to Protect Your Company on Social Media" by Charlie Pownall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/managing-online-reputation-charlie-pownall

29 Apr 201647min

067 From Impossible To Inevitable by Aaron Ross

067 From Impossible To Inevitable by Aaron Ross

"From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" by Aaron Ross and Jason Lemkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/from-impossible-to-inevitable-aaron-ross

22 Apr 201636min

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