336 Teenage Wastebrand by Evelyn Starr
The Marketing Book Podcast18 Juni 2021

336 Teenage Wastebrand by Evelyn Starr

Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr

Has your business hit a wall? Have you struggled to figure out why?

Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.

It's hard to know if you're doing well.

When your numbers climb, they signal success to you. But then they level off. And refuse to budge.

Your brand's hit its awkward adolescent stage.

Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it.

In this groundbreaking book, you'll discover:

  • The eight symptoms adolescent brands display, including identity crisis, oversleeping, and suffering from FOMO.
  • Specific questions to help you diagnose the symptom hindering your brand.
  • How brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger.
  • What business owners like you have done to course-correct their brands and what worked best.
  • Step-by-step guides to help you exit that stage ready to scale.

Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth.

If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you'll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/teenage-wastebrand-evelyn-starr

Avsnitt(579)

082 How to Get a Meeting with Anyone by Stu Heinecke

082 How to Get a Meeting with Anyone by Stu Heinecke

"How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing" by Stu Heinecke Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/how-to-get-a-meeting-with-anyone-stu-heinecke

5 Aug 201641min

081 Chief Customer Officer by Jeanne Bliss

081 Chief Customer Officer by Jeanne Bliss

"Chief Customer Officer : Getting Past Lip Service to Passionate Action" by Jeanne Bliss Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/chief-customer-office-2.0-jeanne-bliss

29 Juli 201643min

080 The Business of Choice by Matthew Willcox

080 The Business of Choice by Matthew Willcox

"The Business of Choice: Marketing to Consumers' Instincts" by Matthew Willcox Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-choice-mathew-willcox

22 Juli 201656min

079 The Sales Development Playbook by Trish Bertuzzi

079 The Sales Development Playbook by Trish Bertuzzi

"The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales" by Trish Bertuzzi Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sales-development-playbook-trish-bertuzzi

15 Juli 201637min

078 Marketing for Tomorrow, Not Yesterday by Zain Raj

078 Marketing for Tomorrow, Not Yesterday by Zain Raj

"Marketing for Tomorrow, Not Yesterday: Surviving and Thriving In The Insight Economy" by Zain Raj Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-for-tomorrow-not-yesterday

8 Juli 201651min

077 Three Feet from Seven Figures by David Spark

077 Three Feet from Seven Figures by David Spark

"Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows" by David Spark Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/three-feet-from-seven-figures-david-spark

1 Juli 201637min

076 Invisible Influence by Jonah Berger

076 Invisible Influence by Jonah Berger

"Invisible Influence: The Hidden Forces that Shape Behavior" by Jonah Berger Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/invisible-influence-jonah-berger

24 Juni 201624min

075 Ego Is the Enemy by Ryan Holiday

075 Ego Is the Enemy by Ryan Holiday

"Ego Is the Enemy" by Ryan Holiday Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ego-is-the-enemy-ryan-holiday

17 Juni 201645min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
uppgang-och-fall
rss-borsens-finest
svd-ledarredaktionen
avanzapodden
rss-svart-marknad
lastbilspodden
rss-dagen-med-di
24fragor
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
fill-or-kill
borsmorgon
kapitalet-en-podd-om-ekonomi
rss-en-rik-historia
affarsvarlden
bathina-en-podcast
dynastin