336 Teenage Wastebrand by Evelyn Starr
The Marketing Book Podcast18 Juni 2021

336 Teenage Wastebrand by Evelyn Starr

Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr

Has your business hit a wall? Have you struggled to figure out why?

Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.

It's hard to know if you're doing well.

When your numbers climb, they signal success to you. But then they level off. And refuse to budge.

Your brand's hit its awkward adolescent stage.

Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it.

In this groundbreaking book, you'll discover:

  • The eight symptoms adolescent brands display, including identity crisis, oversleeping, and suffering from FOMO.
  • Specific questions to help you diagnose the symptom hindering your brand.
  • How brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger.
  • What business owners like you have done to course-correct their brands and what worked best.
  • Step-by-step guides to help you exit that stage ready to scale.

Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth.

If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you'll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/teenage-wastebrand-evelyn-starr

Avsnitt(579)

066 The Agile Marketer by Roland Smart

066 The Agile Marketer by Roland Smart

"The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage" by Roland Smart Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-agile-marketer-roland-smart

15 Apr 201648min

065 Driving Demand by Carlos Hidalgo

065 Driving Demand by Carlos Hidalgo

"Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer" by Carlos Hidalgo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/driving-demand-carlos-hidalgo

8 Apr 201634min

064 New Sales. Simplified. by Mike Weinberg

064 New Sales. Simplified. by Mike Weinberg

"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/new-sales.-simplified.-mike-weinberg

1 Apr 201639min

063 Hacking Marketing by Scott Brinker

063 Hacking Marketing by Scott Brinker

"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-marketing-scott-brinker

25 Mars 201644min

062 Magnetic by Joe Calloway

062 Magnetic by Joe Calloway

"Magnetic: The Art of Attracting Business" by Joe Calloway Click here to view the Show Notes! https://www.salesartillery.com/marketing-book-podcast/magnetic-joe-calloway

18 Mars 201635min

061 The Conversion Code by Chris Smith

061 The Conversion Code by Chris Smith

"The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" by Chris Smith Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-conversion-code-chris-smith

11 Mars 201639min

060 Hug Your Haters by Jay Baer

060 Hug Your Haters by Jay Baer

"Hug Your Haters: How to Embrace Complaints and Keep Your Customers" by Jay Baer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hug-your-haters-jay-baer

4 Mars 201646min

059 Small Data by Martin Lindstrom

059 Small Data by Martin Lindstrom

"Small Data: The Tiny Clues That Uncover Huge Trends" by Martin Lindstrom and Chip Heath Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/small-data-martin-lindstrom

26 Feb 201635min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
uppgang-och-fall
rss-borsens-finest
svd-ledarredaktionen
avanzapodden
lastbilspodden
rss-svart-marknad
24fragor
rss-dagen-med-di
fill-or-kill
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
borsmorgon
kapitalet-en-podd-om-ekonomi
rss-en-rik-historia
affarsvarlden
dynastin
bathina-en-podcast