404 Friction by Soon Yu

404 Friction by Soon Yu

Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss

About the Book:

Friction isn't something to be avoided.

Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value.

You'll learn how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.

About the Author:

Soon Yu is an international speaker and bestselling author on innovation and design and branding who has been featured in The New York Times, The Wall Street Journal, The Washington Post, and Entrepreneur.

His previous book, Iconic Advantage (featured on episode 161 of The Marketing Book Podcast) won a gold medal award from Axiom Business.

Soon most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler.

Prior to that, he worked for Bain and Company, The Clorox Company, and Chiquita Brands, and he was also the founder and CEO of numerous venture-backed startups.

He frequently guest lectures at Stanford University, where he received his MBA, and was a former adjunct professor at Parsons School of Design.

And, interesting fact – he was once the lead singer in an Asian funk band!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/friction-soon-yu

Avsnitt(579)

026 Marketing Above the Noise by Linda Popky

026 Marketing Above the Noise by Linda Popky

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

10 Juli 201531min

025 Seducing Strangers by Josh Weltman

025 Seducing Strangers by Josh Weltman

"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman https://www.salesartillery.com/marketing-book-podcast/seducing-strangers-josh-weltman

3 Juli 201531min

024 The Zen of Social Media Marketing by Shama Hyder

024 The Zen of Social Media Marketing by Shama Hyder

"The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder https://www.salesartillery.com/marketing-book-podcast/the-zen-of-social-media-marketing-shama-hyder

26 Juni 201526min

023 The Marketer's Guide to SlideShare by Todd Wheatland

023 The Marketer's Guide to SlideShare by Todd Wheatland

"The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland https://www.salesartillery.com/marketing-book-podcast/the-marketers-guide-to-slideshare-todd-wheatland

19 Juni 201530min

022 How to Be a Power Connector by Judy Robinett

022 How to Be a Power Connector by Judy Robinett

"How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits" by Judy Robinett https://www.salesartillery.com/marketing-book-podcast/how-to-be-a-power-connector-judy-robinett

12 Juni 201523min

021 The Automatic Customer by John Warrillow

021 The Automatic Customer by John Warrillow

The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow https://www.salesartillery.com/marketing-book-podcast/the-automatic-customer-john-warrillow

5 Juni 201525min

020 The Marketing Performance Blueprint by Paul Roetzer

020 The Marketing Performance Blueprint by Paul Roetzer

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer https://www.salesartillery.com/marketing-book-podcast/the-marketing-performance-blueprint-paul-roetzer

29 Maj 201528min

019 Audience by Jeffrey K. Rohrs

019 Audience by Jeffrey K. Rohrs

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs https://www.salesartillery.com/marketing-book-podcast/audience-jeffrey-rohrs

22 Maj 201538min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
uppgang-och-fall
svd-ledarredaktionen
avanzapodden
rss-svart-marknad
rss-dagen-med-di
lastbilspodden
24fragor
borsmorgon
rss-kort-lang-analyspodden-fran-di
affarsvarlden
rss-inga-dumma-fragor-om-pengar
fill-or-kill
kapitalet-en-podd-om-ekonomi
rss-badfluence
rss-den-nya-ekonomin
rss-en-rik-historia