427 Myths of Branding by Andy Millgan

Author Bryan Kramer returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Shareology: How Sharing is Powering the Human Economy, marketing visionary and entrepreneur Bryan Kramer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Jose, California, how his business evolved prior to the pandemic, why focusing more on making human to human connections is more important now than ever, and what he's got in store for his next book! Cheers! Click here for links mentioned in the interview... https://www.salesartillery.com/authors-quarantine-cocktails/bryan-kramer

15 Juni 202046min

"Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business" by Kindra Hall The moment you take control of your stories, you take control of your business and your life. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours? Click here for show notes... https://www.salesartillery.com/marketing-book-podcast/stories-stick-kindra-hall

12 Juni 202056min

Author Louis Gudema returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Bullseye Marketing: How to Grow Your Business Faster, marketing visionary Louis Gudema joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Newton, Massachusetts, his close friendship with fellow Michigan alum Tom Brady, how the pandemic has prevented Louis from playing poker in casinos, attending NBA games and Broadway musicals, and much more! Cheers! Click here for show notes and links... https://www.salesartillery.com/authors-quarantine-cocktails/louis-gudema

11 Juni 202046min

Author Allan Dib returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, marketing visionary and entrepreneur Alan Dib joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Melbourne, Australia, and more!  Cheers! Click here for links mentioned in the interview... https://www.salesartillery.com/authors-quarantine-cocktails/allan-dib

10 Juni 202036min

Author Matt Britton returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, new media entrepreneur, consumer trend expert, futurist and serial entrepreneur Matt Britton joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Southampton, New York, and what's ahead for the traditional workplace, consumer trends, higher education, youth culture, and lots more! Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/matt-britton

9 Juni 202035min

Author Paul Cherry returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, sales visionary Paul Cherry joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Wilmington, Delaware, what we can learn about this pandemic from history, and why questions are so powerful for success in sales, and lots more. Cheers! Click here for links mentioned during the interview... https://www.salesartillery.com/authors-quarantine-cocktails/paul-cherry

8 Juni 202045min

"The Non-Obvious Guide to Virtual Meetings and Remote Work" by Rohit Bhargava Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate with people you have never met in real life? Most guides to virtual work pretend like it is better than being face to face. It usually isn't. But in today's business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person. Enjoy the interview! Click here for show notes... https://www.salesartillery.com/marketing-book-podcast/non-obvious-virtual-meetings-remote-work-rohit-bhargava

5 Juni 20201h 2min

Author Andy Crestodina returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Content Chemistry: An Illustrated Handbook for Content Marketing, content marketing visionary Andy Crestodina joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, what's it's like having to cancel a live event due to the pandemic, how his ingenious book Content Chemistry came to be, his upcoming sixth edition of it, his annual blogger survey, and more!  Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/andy-crestodina

4 Juni 202041min