The State of Marketing Books with Josh Bernoff

The State of Marketing Books with Josh Bernoff

A conversation about the current state of marketing books with Josh Bernoff.

Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.

Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.

He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.

Book projects on which he has collaborated have generated over $20 million for their authors.

Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).

He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.

He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.

Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff

Avsnitt(579)

042 Spin Sucks by Gini Dietrich

042 Spin Sucks by Gini Dietrich

Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich https://www.salesartillery.com/marketing-book-podcast/spin-sucks-gini-dietrich Recorded 9/15/2015

30 Okt 201528min

041 The Invisible Sale by Tom Martin

041 The Invisible Sale by Tom Martin

"The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads" by Tom Martin https://www.salesartillery.com/marketing-book-podcast/the-invisible-sale-tom-martin

23 Okt 201535min

040 The Content Revolution by Mark Masters

040 The Content Revolution by Mark Masters

"The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters https://www.salesartillery.com/marketing-book-podcast/the-content-revolution-mark-masters

16 Okt 201528min

039 Shareology by Bryan Kramer

039 Shareology by Bryan Kramer

Shareology: How Sharing is Powering the Human Economy by Bryan Kramer https://www.salesartillery.com/marketing-book-podcast/shareology-bryan-kramer Recorded 8/12/2015

9 Okt 201532min

038 Speaking Up without Freaking Out by Matt Abrahams

038 Speaking Up without Freaking Out by Matt Abrahams

"Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams https://www.salesartillery.com/marketing-book-podcast/speaking-up-without-freaking-out-matt-abrahams

2 Okt 201529min

037 Optimize by Lee Odden

037 Optimize by Lee Odden

"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden https://www.salesartillery.com/marketing-book-podcast/optimize-lee-odden

25 Sep 201527min

036 The Passion Conversation by Geno Church

036 The Passion Conversation by Geno Church

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by Robbin Phillips, Greg Cordell, Geno Church, and John Moore https://www.salesartillery.com/marketing-book-podcast/the-passion-conversation-robbin-phillips-greg-cordell-geno-church-john-moore Recorded 6/30/2015

18 Sep 201537min

035 Content Inc. by Joe Pulizzi

035 Content Inc. by Joe Pulizzi

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/content-inc-joe-pulizzi Recorded 8/26/2015

11 Sep 201544min

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