The State of Marketing Books with Josh Bernoff

The State of Marketing Books with Josh Bernoff

A conversation about the current state of marketing books with Josh Bernoff.

Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.

Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.

He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.

Book projects on which he has collaborated have generated over $20 million for their authors.

Josh's previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).

He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.

He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.

Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff

Avsnitt(579)

018 The Membership Economy by Robbie Kellman Baxter

018 The Membership Economy by Robbie Kellman Baxter

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter https://www.salesartillery.com/marketing-book-podcast/the-membership-economy-robbie-kellman-baxter

15 Maj 201525min

017 The Content Code by Mark Schaefer

017 The Content Code by Mark Schaefer

The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/content-code-mark-schaefer

8 Maj 201533min

016 Hooked by Nir Eyal

016 Hooked by Nir Eyal

Hooked: How to Build Habit-Forming Products by Nir Eyal https://www.salesartillery.com/marketing-book-podcast/hooked-nir-eyal

1 Maj 201526min

015 Stand Out by Dorie Clark

015 Stand Out by Dorie Clark

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark https://www.salesartillery.com/marketing-book-podcast/stand-out-dorie-clark

24 Apr 201524min

014 The Professional Marketer by Tim Matthews

014 The Professional Marketer by Tim Matthews

The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews https://www.salesartillery.com/marketing-book-podcast/the-professional-marketer-tim-matthews

17 Apr 201527min

013 Digital Relevance by Ardath Albee

013 Digital Relevance by Ardath Albee

Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee https://www.salesartillery.com/marketing-book-podcast/digital-relevance-ardath-albee

10 Apr 201530min

012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-experiences-7th-era-marketing-robert-rose

3 Apr 201529min

011 The Mobile Commerce Revolution by Tom Webster

011 The Mobile Commerce Revolution by Tom Webster

The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-mobile-commerce-revolution-tom-webster

27 Mars 201524min

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