[REPLAY] DHH and Basecamp's Guide to No-Bullsh*t Marketing
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast22 Okt 2019

[REPLAY] DHH and Basecamp's Guide to No-Bullsh*t Marketing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.

He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.

He is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing.

Topics covered:

  • David’s background growing up in Denmark and business differences with the US
  • His sources of marketing and business inspiration
  • Basecamp as a case study (numbers such as the amount of website visitors a month)
  • Metrics overload versus hard-to-track marketing
  • David’s main principles in marketing
  • Best marketing books and concepts he’s come across
  • Insights into the future of marketing


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Avsnitt(309)

[REPLAY] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)

[REPLAY] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Jan 202156min

[REPLAY] Storytelling for Success: How to Design a Convincing Product Narrative

[REPLAY] Storytelling for Success: How to Design a Convincing Product Narrative

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

5 Jan 202157min

Why Company Values Matter and How to Use Them in Marketing

Why Company Values Matter and How to Use Them in Marketing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

22 Dec 202052min

[REPLAY] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it”

[REPLAY] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it”

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

15 Dec 20201h 2min

How to Use Surveys to Get the Data You Need, When You Need It

How to Use Surveys to Get the Data You Need, When You Need It

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

8 Dec 202053min

Mark Ritson: How to Grow a Company From Nothing

Mark Ritson: How to Grow a Company From Nothing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

1 Dec 20202h 7min

WTF is Generation Z And How to Market to Them

WTF is Generation Z And How to Market to Them

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

24 Nov 202046min

How to Crush Human Biases & Make Your Marketing Great (Again)

How to Crush Human Biases & Make Your Marketing Great (Again)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

17 Nov 202058min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden
rss-kort-lang-analyspodden-fran-di
borsmorgon
tabberaset
bilar-med-sladd
24fragor