[REPLAY] DHH and Basecamp's Guide to No-Bullsh*t Marketing
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast22 Okt 2019

[REPLAY] DHH and Basecamp's Guide to No-Bullsh*t Marketing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

On today’s episode I’m talking to David Heinemeier Hansson, co-founder of Basecamp project management software and creator of Ruby on Rails.

He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today.

He is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing.

Topics covered:

  • David’s background growing up in Denmark and business differences with the US
  • His sources of marketing and business inspiration
  • Basecamp as a case study (numbers such as the amount of website visitors a month)
  • Metrics overload versus hard-to-track marketing
  • David’s main principles in marketing
  • Best marketing books and concepts he’s come across
  • Insights into the future of marketing


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Avsnitt(309)

TOFU, MOFU & BOFU in Content Marketing: Which Do You Need?

TOFU, MOFU & BOFU in Content Marketing: Which Do You Need?

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

6 Juni 201753min

Rand Fishkin's Step-by-Step Guide to Inbound Marketing

Rand Fishkin's Step-by-Step Guide to Inbound Marketing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Maj 20171h 4min

Why Trust-Based Marketing Is Eating Branding for Breakfast

Why Trust-Based Marketing Is Eating Branding for Breakfast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Maj 20171h 8min

How Hubstaff SaaS Business Grew from 0 to 4,500 Customers

How Hubstaff SaaS Business Grew from 0 to 4,500 Customers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

16 Maj 20171h 2min

Why Email Newsletters Should Die (and What to Do Instead)

Why Email Newsletters Should Die (and What to Do Instead)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Maj 201756min

How to Create “Knock-Your-Socks-Off” Customer Experiences

How to Create “Knock-Your-Socks-Off” Customer Experiences

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

2 Maj 201757min

4 Proven Ways to Become a Better, More Authentic Copywriter

4 Proven Ways to Become a Better, More Authentic Copywriter

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

25 Apr 201758min

3 Content Marketing Techniques to Get More Visitors & Leads

3 Content Marketing Techniques to Get More Visitors & Leads

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

18 Apr 201758min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
fill-or-kill
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden
borsmorgon
tabberaset
rss-kort-lang-analyspodden-fran-di
24fragor
bilar-med-sladd