3 Steps to Repurposing Your Content for Every Channel

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step.

Topics covered:

• Why most marketing content strategies don’t work
• How to recognise an article that’s been written by someone who doesn’t care
• Using a Twitter thread to promote an article
• Building connections on LinkedIn and marketing yourself on Reddit
• Researching your channels well and and understanding the nuances of each
• Why consistency is the key to building trust
• The reason that direction is more important than speed
• Writing your emails as though they were for your mum and dad

Resources mentioned:

• Marketing Examples
• Copywriting Examples
• Kanye Story
• Top Dawg Entertainment
• Slack
• Privy
• Dave Gerhardt on EHM
• Barametrics Growth Manifesto
• Matthew Kobach’s Twitter
• Sales for Founders
• Exploding Topics
• Dude with Sign
• Quora
• Ogilvy on Advertising - David Ogilvy
• Indie Hackers (C.S. Allen’s comments)
• 22 Immutable Laws of Marketing - Al Ries
• Growth Design

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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