How to Shake Up Industries That Hate Change (4 Principles)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast23 Jan 2024

How to Shake Up Industries That Hate Change (4 Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.


Topics Covered:

  • (00:00) - Intro
  • (02:20) - A crusade against euthanasia and corporate America
  • (06:58) - A new approach to animal welfare
  • (10:09) - The affordable solution to pet care
  • (11:38) - Why nonprofits struggle to revolutionise veterinary care
  • (16:20) - Challenging conventional workplace wisdom
  • (18:45) - Staying true to the cause
  • (20:30) - How sticking to your niche can save your career and sanity
  • (24:50) - Keep it simple in a complex world
  • (29:10) - How a simple promotion turned into a consumer confusion catastrophe
  • (30:54) - Customer service lessons from Southwest Airlines and Chick-fil-A
  • (32:40) - The unconventional way to create a culturally rich workplace
  • (35:22) - Stacey’s resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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