Why Tubi CEO Anjali Sud thinks free TV can win again

Why Tubi CEO Anjali Sud thinks free TV can win again

Tubi is a free and very rapidly growing streaming TV platform — according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else, save Netflix and YouTube. All those streaming service price hikes are driving people to free options, and Tubi is right there to catch them. CEO Anjali Sud joins Decoder to explain why she thinks Tubi's model "could be" profitable, and how Tubi competes not only against the premium streamers, but also against the big competitors for viewers' time: TikTok and Youtube. Links: As streaming becomes more expensive, Tubi cashes in on the value of free | Los Angeles Times Tubi’s new redesign wants to push you down the rabbit hole | The Verge Tubi Rabbit AI: ChatGPT can give you better movie recommendations | The Verge The future of streaming is free ad-supported TV and movies | The Verge It’s true: people like leaving their TVs on in the background | The Verge Stubios is the new name of Tubi’s fan-fueled studio program | The Verge Comcast has a Netflix, Peacock, and Apple TV Plus bundle coming | The Verge A Disney, Hulu, and Max streaming bundle is on the way | The Verge Transcript: https://www.theverge.com/e/23942621 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Answering your biggest Decoder questions

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Today we’re talking about antitrust policy and tech, which is at a particularly weird moment as we enter the second Trump administration. A lot of tech policy is at a weird moment, actually, but antit...

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Alex Heath, Deputy Editor at The Verge, guest hosts this episode of Decoder featuring a live interview with Arm CEO Rene Haas about the future of AI and the semiconductor industry. The two discuss his...

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There’s something strange happening these days in the podcast world — in particular, the way companies that deal in money have been using podcasting as not just an entertainment medium, but a unique k...

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Microsoft AI CEO Mustafa Suleyman says conversational AI is the next web browser

Microsoft AI CEO Mustafa Suleyman says conversational AI is the next web browser

Today, I’m talking with Mustafa Suleyman, the CEO of Microsoft AI. Mustafa is a fascinating character in the world of AI — he’s been in and out of some pivotal companies like DeepMind, which he cofoun...

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AI is a money pit — here’s why investors don’t mind

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AI investment is massive, but AI profits are not — and yet investors seem confident massive AI fundraising will one day translate into sizable AI profits. To break it down, Verge Deputy Editor Alex He...

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Bluesky has really taken off since the election, and since the Decoder team took some time off for Thanksgiving break, we felt it was a great time to bring back the interview we did earlier this year ...

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