Eric Johnson on The Elements of Choice
The One You Feed31 Maj 2022

Eric Johnson on The Elements of Choice

Eric Johnson is the Director of the Center for Decision Sciences, Columbia Business School at Columbia University. His research examines the interface between behavior decision research economics and the decisions made by consumers, managers, and their implications for public policy, markets, and marketing. In this episode, Eric and Eric Johnson discuss his book, The Elements of Choice: Why the Way We Decide Matters Get Text Messages from Eric that will remind and encourage you to help stay on track with what you’re learning from the weeks’ episodes released on Tuesdays and Fridays. To sign up for these FREE text message reminders, go to oneyoufeed.net/text. But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you! Eric Johnson and I Discuss The Elements of Choice and… His book, The Elements of Choice: Why the Way We Decide Matters How are choices are influenced Choice architecture is how choices are structured for people How we often don’t realize we are affected by choice architecture “Sludge” is bad nudging or dark patterns of choices A plausible path is making a better choice easier to make How the order of options can affect our decisions The role of memory when it comes to making decisions Screening and how it’s used in choice architecture Default options and how they may affect decisions Eric Johnson links: Eric’s Website Twitter When you purchase products and/or services from the sponsors of this episode, you help support The One You Feed. Your support is greatly appreciated, thank you! If you enjoyed this conversation with Eric Johnson, you might also enjoy these other episodes: How to Change Anyone’s Mind with Jonah Berger Mimetic Desires in Everyday Life with Luke Burgis See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

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David Redish

David Redish

This week we talk to David Redish about decision makingDavid Redish is currently a professor in the Department of Neuroscience at the University of Minnesota. He received his undergraduate degree in writing and computer science from Johns Hopkins in 1991 and his PhD in Computer Science from Carnegie Mellon University in 1997, where he was a student member of the Center for the Neural Basis of Cognition under the supervision of Dr. David Touretzky. He was a postdoc with Drs. Bruce McNaughton and Carol Barnes at the University of Arizona from 1997-2000. He has been at the University of Minnesota since 2000, where his lab studies learning, memory, and how animals (including humans) make decisions. His latest book is called The Mind within the Brain: How We Make Decisions and How those Decisions Go Wrong.   In This Interview David and I Discuss...The One You Feed parable.What a decision is.The four decision making systems in humans.For more information visit our websiteSee omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Apr 201543min

Mini Episode- My Cup is Too Full

Mini Episode- My Cup is Too Full

The confirmation bias, The Einstellung Effect and an old Zen tale.  Some of our most popular interviews that you might also enjoy:Kino MacGregorStrand of OaksMike Scott of the WaterboysTodd Henry- author of Die EmptyRandy Scott HydeSee omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Apr 20156min

Jake Ducey

Jake Ducey

This week we talk to Jake Ducey about our purposeWhen Jake Ducey decided to quit and leave behind a college basketball scholarship and business school at 19, he had no idea that he would slowly become a leading voice for his generation. It was only three years ago that Jake sat in Economics 101, totally discontent with the state of his life, the direction his generation was heading, and the poverty of the world. After nearly dying in a car accident while drunk, he decided to take the last of his savings, drop out of school and travel the world.It wasn’t until Jake fell off a cliff in Indonesia and his life was saved by locals, that he realized all he was looking for was within him. As a result, he came back and wrote a book about his journey—Into the Wind: My Six-Month Journey Wandering the World for Life’s Purpose—which made the Amazon best-selling list, received acclaim from Jack Canfield and is now being turned into a film script for a major motion picture. He even built an orphanage in Guatemala with part of the proceeds from his book.If you ask Jake today if he ever thought any of this was possible, he would’ve laughed—but now at 22, he has already written another book, The Purpose Principles: How to Draw More Meaning Into Your Life.  In This Interview Jake and I Discuss... See details on our website Some of our most popular interviews that you might also enjoy:Dan HarrisMaria PopovaTodd Henry- author of Die EmptyRandy Scott HydeSee omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Mars 201544min

Mini Episode: One Day at a Time

Mini Episode: One Day at a Time

One Day at a Time is a cliche but under the surface there is an enormous amount of wisdom.  Some of our most popular interviews that you might also enjoy:Kino MacGregorStrand of OaksMike Scott of the WaterboysTodd Henry- author of Die EmptyRandy Scott HydeSee omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

30 Mars 20156min

Byron Katie- The Work

Byron Katie- The Work

This week we talk to Byron Katie about questioning our thoughtsByron Kathleen Mitchell, better known as Byron Katie is an American speaker and author who teaches a method of self-inquiry known as "The Work of Byron Katie" or simply as "The Work". She is married to the writer and translator Stephen Mitchell. She is the founder of Byron Katie International (BKI), an organization that includes The School for the Work and Turnaround House in Ojai, California.    In This Interview Katie and I Discuss...The Four Questions of The Work For more information visit our websiteSee omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Mars 201541min

Mini Episode- Small Changes

Mini Episode- Small Changes

Getting unstuck, small changes add up over time, a little bit of something is better than a lot of nothing and the power of keystone habits. Visit our website for more informationSee omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Mars 20158min

Glennon Doyle Melton

Glennon Doyle Melton

This week we talk to Glennon Doyle Melton about staying open to life  In This Interview Glennon and I Discuss...The One You Feed parable.Having to get through the bad stuff to get to the good stuff.For more information visit our website..See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Mars 20151h 2min

Josh Shipp

Josh Shipp

Josh Shipp aka “The Teen Whisperer” is a former at-risk foster kid turned teen advocate. His TV series TEEN TROUBLE (A&E / Lifetime) documented his work with teens in crisis. He is the author of “The Teen’s Guide to World Domination“, and was listed on Inc. Magazine’s 30 under 30 list. He helps adults understand teens & teens understand themselves. He’s spoken at universities such as Harvard, Stanford, MIT & UCLA and has contributed to Good Morning America, Oprah, 20/20, MTV, CNN, The New York Times and many other media outlets. Eric and Josh dive into topics that apply to everyone, not just teens and parents. For More Information visits our websiteSee omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Mars 201554min

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