Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

Avsnitt(179)

Mark McAfee

Mark McAfee

Mark McAfee is the CEO and Founder of Raw Farm, the largest raw dairy operation in the world. On his family-owned farm, McAfee, a fifth generation farmer, works to offer nutrient dense dairy products ...

7 Aug 20241h 28min

Nate Silver

Nate Silver

Nate Silver is a statistician, poker player, and political forecaster. Silver transformed his affinity for mathematics as a child into analyzing and predicting sports and elections alike. In 2008, Sil...

31 Juli 20242h 23min

Es Devlin

Es Devlin

Es Devlin is a renowned stage designer and artist known for her innovative work in theater, opera, dance, and concerts. Since 1999, she has created groundbreaking designs for the National Theatre, Roy...

24 Juli 20242h 10min

Ben Patrick

Ben Patrick

Ben Patrick, known as the “Knees Over Toes Guy,” is the founder, president, and CEO of Athletic Truth Group (ATG) Online Coaching. Though a longtime basketball player in his youth, Patrick’s three kne...

17 Juli 20241h 22min

Ari Emanuel

Ari Emanuel

Ariel Emanuel is the CEO of Endeavor and TKO Group Holdings. Emanuel co-founded the Endeavor talent agency in 1995 and has grown it into one of the most influential sports and entertainment companies ...

10 Juli 20241h 12min

Ezra Koenig (Part 2)

Ezra Koenig (Part 2)

Ezra Koenig is the lead vocalist, guitarist, and songwriter of the band Vampire Weekend. He co-founded the group in 2006 while attending Columbia University. Vampire Weekend has released several criti...

5 Juli 20241h 55min

Ezra Koenig (Part 1)

Ezra Koenig (Part 1)

Ezra Koenig is the lead vocalist, guitarist, and songwriter of the band Vampire Weekend. He co-founded the group in 2006 while attending Columbia University. Vampire Weekend has released several criti...

3 Juli 20242h

John Sinclair

John Sinclair

This interview with John Sinclair was recorded a few months before he passed away on April 4, 2024.  John was an icon of the counterculture movement. In the late 1960s, he was sentenced to 10 years in...

26 Juni 20241h 13min

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