Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

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Paul Heyman

Paul Heyman

Paul Heyman is one of the most influential people in professional wrestling. He started as a ringside photographer and later became a manager for some of the biggest names in the industry. Heyman also...

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Owen Wilson

Owen Wilson

Owen Wilson is an American actor, screenwriter, and producer. Wilson's breakthrough came in 1996 with the film "Bottle Rocket," which he co-wrote with director Wes Anderson. The former college classma...

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Jack Harlow

Jack Harlow

Rapping since he was 12, early Jack Harlow mixtapes were the talk of his Louisville, Kentucky grade school. Not long after, he became a household name. Jack’s meteoric rise began with the release of h...

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Dr. Joe Dispenza

Dr. Joe Dispenza

Dr. Joe Dispenza Dr. Joe Dispenza is a New York Times bestselling author and one of the most sought-after speakers in the world. His expertise is the intersection of the fields of neuroscience, epigen...

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Jimmy Iovine

Jimmy Iovine

Jimmy Iovine is a music producer, record executive, entrepreneur, and co-founder of Interscope Records. In 2006, he co-founded Beats by Dre Electronics and Beats Music, which later became the framewor...

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Dr. Jack Kruse and Andrew Huberman, Ph.D. (Part 2)

Dr. Jack Kruse and Andrew Huberman, Ph.D. (Part 2)

Jack Kruse https://jackkruse.com Dr. Jack Kruse is a neurosurgeon who had an awakening in 2007 when he suffered a torn meniscus in his knee at 6’2”, 357 lbs. This led to his further study of physics, ...

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Dr. Jack Kruse and Andrew Huberman, Ph.D. (Part 1)

Dr. Jack Kruse and Andrew Huberman, Ph.D. (Part 1)

Jack Kruse https://jackkruse.com Dr. Jack Kruse is a neurosurgeon who had an awakening in 2007 when he suffered a torn meniscus in his knee at 6’2”, 357 lbs. This led to his further study of physics, ...

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Alejandro G. Iñárritu

Alejandro G. Iñárritu

Alejandro G. Iñárritu is a five-time Academy Award-winning director, writer, and producer. Iñárritu is known for his emotional explorations of the human psyche. Some of his most renowned films include...

19 Apr 20231h 44min

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