Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

Avsnitt(178)

Gavin De Becker, Security Expert

Gavin De Becker, Security Expert

Gavin de Becker is a security specialist and author whose work focuses on predicting and preventing violence. He founded Gavin de Becker & Associates in 1978, a firm that advises and protects some of ...

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Mike Gordon

Mike Gordon is the bassist and a founding member of Phish. Since the band’s formation at the University of Vermont in 1983, he has been responsible for writing and co-writing several of Phish’s key tr...

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Woody Allen

Woody Allen is an Academy Award-winning filmmaker, writer, and comedian. Beginning in stand-up and television before turning to film, Allen became a defining voice of 1970s cinema with Annie Hall, the...

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Mollie Engelhart

Mollie Engelhart is a chef, restaurateur, and regenerative farmer whose career spans the culinary and agricultural worlds. She co-founded Sage Regenerative Kitchen and previously ran several Los Angel...

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Tyler Cowen: On Choral Music - Deep Cuts and Listening

Tyler Cowen returns to continue his conversation in Part Two. Tyler Cowen is a leading economist, author, and professor, currently holding the Holbert L. Harris Chair of Economics at George Mason Univ...

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Tyler Cowen

Tyler Cowen

Tyler Cowen is a leading economist, author, and professor, currently holding the Holbert L. Harris Chair of Economics at George Mason University, where he also serves as chairman and faculty director ...

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M.I.A.

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M.I.A. is a music artist, producer, and creative force, known for blending electronic, hip-hop, and world music. Hailing from London with Sri Lankan roots, she gained international recognition with he...

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David Whyte (Part 2)

David Whyte returns to continue his conversation in Part Two. David Whyte is a celebrated Irish poet, philosopher, and speaker whose career spans nearly forty years. Known for ten volumes of poetry an...

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