064 - Still Relying on Facebook Ads Alone?

064 - Still Relying on Facebook Ads Alone?

In episode 64 of the SEOLeverage Podcast, Gert Mellak addresses the risks of relying solely on Facebook ads for marketing. He discusses the benefits of diversifying digital marketing strategies, including SEO and email marketing, to ensure consistent and reliable customer engagement and traffic.

Relying on just one channel to offer your products and services may put you in a potential danger of not being searched and seen at all. People should be able to search for you right away because they have already set aside a time in finding the information they are searching for and to engage with your content. There are many other channels available so you don't just have to rely on just one channel like Facebook ads.

Podcast Highlights:

00:01 Prologue

00:57 Introduction of the topic

02:56 The difference between Facebook Ads and SEO.

04:56 Why should your business not rely on Facebook ads alone?

06:31 The importance of having an email marketing system in place. (...How to get email addresses through SEO?)

09:08 Call to Action

09:33 End

Resources:

The ERICA SEO Framework: https://seoleverage.com/seo-consulting/

Active Campaign - https://www.activecampaign.com/

Ontraport - https://ontraport.com/

MailChimp - https://mailchimp.com/

ConvertKit - https://convertkit.com/



Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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Avsnitt(100)

120 - Practical AI Tools and Actual Use Cases with Joe Fier

120 - Practical AI Tools and Actual Use Cases with Joe Fier

In episode 120 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss practical AI tools and their applications in content creation and business optimization. They highlight tools like ChatGPT f...

22 Dec 202348min

119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth

119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth

In episode 119 of the SEOLeverage podcast, Gert Mellak and Anfernee Chansamooth discuss the benefits of hiring a fractional Chief Marketing Officer (CMO). They cover why businesses, especially small t...

15 Dec 202337min

118 - Content Marketing and AI with Katrina McKinnon

118 - Content Marketing and AI with Katrina McKinnon

In episode 118 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon explore the intersection of content marketing and artificial intelligence (AI), particularly focusing on tools like ChatGPT....

8 Dec 202332min

117 - How to Work With a Marketing Agency with Stevie Brown

117 - How to Work With a Marketing Agency with Stevie Brown

In episode 117 of the SEOLeverage Podcast, Gert Mellak and Stevie V. Brown discuss the benefits of working with a marketing agency. They cover the importance of commitment, accountability, realistic e...

1 Dec 202343min

116 - How to Best Prepare for SGE

116 - How to Best Prepare for SGE

In episode 116 of the SEOLeverage Podcast, Gert Mellak explores the implications of Google's Search Generative Experience (SGE) on SEO. He discusses how businesses can prepare by creating high-quality...

24 Nov 20239min

115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds

115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds

In episode 115 of the SEOLeverage Podcast, Gert Mellak and Wil Reynolds discuss building a successful search marketing team in the era of AI. They cover the challenges of rapid technological changes, ...

13 Okt 202337min

114 - The Top-Down Focus

114 - The Top-Down Focus

In episode 114 of the SEOLeverage Podcast, Gert Mellak discusses the "top-down focus" approach to SEO, emphasizing the importance of placing key information at the top of web pages to align with user ...

6 Okt 20237min

113 - Google Your Brand Name

113 - Google Your Brand Name

In episode 113 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of managing your brand's online reputation by ensuring it appears prominently in Google search results. He discusses ho...

15 Sep 20236min

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