SEOLeverage - The SEO Podcast for Online Business Owners22 Apr 2022

073 - SEO Migrations

In episode 73 of the SEOLeverage Podcast, Gert Mellak covers the complexities of SEO migrations. He discusses the potential pitfalls, such as ranking drops and content loss, and provides a checklist for a smooth transition. Gert emphasizes the importance of thorough planning and expert guidance to maintain SEO performance during migrations.

Doing a migration is not that simple as it seems. Many things need to be considered because in doing SEO migrations a lot can go wrong in the process such as some contents can get lost or something can provoke your rankings to go down. It is important that you seek the advice of an expert to help you in the process of migration in order that the more important elements are kept and the downward ranking are kept at a temporary status. It is understandable, though, that Google's response to a site will be very different for the relaunched new version. In the same way, it is also common for Google to change the ranking slightly downwards until they slowly see how users react.

Podcast Highlights:

00:01 Prologue

00:34 Introduction of the topic

01:11 Beginning CTA

01:45 Why is there a need to be careful when doing migrations?

02:30 What are the first steps that SEO Leverage does when doing migrations?

03:24 How does Google react upon seeing a newly migrated page or a relaunched new version?

05:03 Why is it important to secure a trusted and expert person or agency to help in the migration process?

05:28 How should you proceed if you need assistance in the migration process?

06:35 End

Resources:

The ERICA SEO Framework:

https://seoleverage.com/seo-consulting/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(100)

136 - Custom GPTs

In Episode 136 of the SEOLeverage Podcast, Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to speci...

2 Dec 20245min

135 - Find Your Buyers Where They Are

In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavio...

27 Sep 202410min

134 - The SEO Value Chain

In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The e...

6 Sep 20246min

133 - How to Grow a 7 Figure Business with Mario Peshev

In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a...

23 Aug 202451min

132 - Hit by a Google Update?

In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, b...

16 Aug 20247min

131 - How to Sell Your Business with Jonathan Baker

In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyon...

19 Juli 202431min

130 - Ranking High on Google is Simple

In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You'll also learn how to optimize your site and climb Google's search rankings ef...

12 Juli 202411min

129 - Why a Focus on One Platform Is Bad Advice

In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on...

5 Juli 20249min