101 - Podcast Monetization with Jeff Mendelson

In episode 101 of the SEOLeverage Podcast, Jeff Mendelson joins Gert Mellak to discuss podcast monetization strategies. They highlight the importance of understanding your podcast's purpose, building meaningful connections with guests, and leveraging short-form content for efficient information delivery. The conversation covers practical tips on contacting potential guests and maintaining audience engagement.

Podcasting can be done solo, but the most amazing podcast episodes are when there are one-on-one conversations with industry experts and interesting people. It is beneficial to both the host and the guest to be able to bounce ideas off to more people which just makes the conversation so much richer.

Podcasting is a very powerful medium that will give you some authority to be able to talk to amazing people and have a great time in making this connection happen. Listen to this episode around podcasting and all those interesting experiences, including monetization with Gert's guest, Jeff Mendelson, known in the industry as the Podcast Superhero.

Podcast Highlights:

00:00 Prologue

00:33 Podcast Intro

00:20 Introduction of the guest, Jeff Mendelson

02:07 How was Jeff's journey from corporate to creating a digital marketing agency and eventually becoming an industry expert in podcasting?

08:04 What was Jeff's realization about getting real value in short-form podcasts?

10:53 Some guidelines Jeff provided on the best way to initiate contact with masterminds, industry experts, and other interesting people for potential interviews on his show?

13:47 What needs to be taken in consideration when checking out possible guests in your show or when guesting in a show?

14:52 Gert's favorite podcast directory and why he likes them?

15:59 The beauty of virtual communication: forging connections, conversations and exchanging value, without physical proximity. (...Jeff giving an example of his interview with Tyler Robertson, the CEO of Diesel Laptops.)

19:35 The importance of one-on-one conversations happening in podcasting.

22:06 How does Jeff maintain the connection with the people he had conversations with?

27:05 The importance of delegating so that you can do what you do best. (... Gert gives a shout out to his team.)

27:58 A recap of the conversation with Jeff

29:42 Where to connect with Jeff Mendelson?

30:04 End

Resources:

Podcast Guesting Directories

MatchMaker.fm - https://www.matchmaker.fm/

PodMatch - https://podmatch.com/

Gestio - https://guestio.com/

Automation Tool

Zapier - https://zapier.com/

Connect with Jeff Mendelson:

LinkedIn - https://www.linkedin.com/in/jeffmendelson/

Website - https://jeffmendelson.com/

The One Big Tip Podcast - https://jeffmendelson.com/onebigtip/

Facebook - https://www.facebook.com/onebigtip

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com