107 - Brick and Mortar SEO

107 - Brick and Mortar SEO

In episode 107 of the SEOLeverage Podcast, Gert Mellak delves into SEO strategies for brick-and-mortar businesses. He covers key tactics such as optimizing websites for local search, claiming Google Business Profiles, and generating online reviews. The discussion also emphasizes creating localized content to enhance visibility and relevance in local markets.

Local SEO work is important for local businesses especially if your business is a brick and mortar like a car repair shop, a salon or any kind of service provider.

So how do you optimize your website or the content you are putting out for local search? There are various strategies that you can do especially if your business is located in smaller towns with less population.

Listen to this episode and hear Gert Mellak's tips for overcoming local SEO challenges.

Podcast Highlights:

00:00 Prologue

00:36 Podcast Intro

00:46 Introduction to the topic

01:33 Optimizing your website for local search

02:16 Why is it better to check out groups, forums that are relevant for a specific region e.g. Facebook Groups?

02:50 Claim your Google business profile listing

03:29 Another strategy is to generate online reviews from your customers and act on negative reviews right away.

4:29 Why is it important that the content you are putting out has some elements that are of local relevance?

06:01 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

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Avsnitt(100)

096 - AI Content Detection with Jonathan Gillham

096 - AI Content Detection with Jonathan Gillham

In episode 96 of the SEOLeverage Podcast, Gert Mellak and Jonathan Gillham discuss AI content detection. They explore how to identify AI-generated content, the potential uses and limitations of AI in ...

17 Feb 202328min

095 - How to Run an Audio Summit with Anke Herrmann

095 - How to Run an Audio Summit with Anke Herrmann

In episode 95 of the SEOLeverage Podcast, Gert Mellak and Anke Hermann discuss the concept and execution of audio summits. They explore how this format differs from traditional video summits, offering...

10 Feb 202335min

094 - What is Content Design?

094 - What is Content Design?

In episode 94 of the SEOLeverage Podcast, Gert Mellak discusses the concept of content design, focusing on how to make content easily discoverable and engaging for users. The episode emphasizes aligni...

3 Feb 20236min

093 - Case Study: 80% Traffic Drop - Conversions Rising

093 - Case Study: 80% Traffic Drop - Conversions Rising

In episode 93 of the SEOLeverage Podcast, Gert Mellak discusses a case study where a website's traffic dropped by 80%, yet conversions increased. The episode explores how focusing on relevant content ...

27 Jan 20236min

092 - Chat GPT and SEO

092 - Chat GPT and SEO

In episode 92 of the SEOLeverage Podcast, Gert Mellak explores the use of ChatGPT in SEO. He discusses the benefits and limitations of AI-generated content, including potential issues with accuracy an...

20 Jan 20236min

091 - Ignite your SEO (and pick a date)

091 - Ignite your SEO (and pick a date)

In episode 91 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of setting a specific date to start taking SEO seriously. He discusses strategies for consistently implementing SEO camp...

19 Jan 20236min

090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

In episode 90 of the SEOLeverage Podcast, Gert Mellak talks with Jason Barnard about Google's Knowledge Panel and Brand SERPs. They discuss the importance of accurately representing your brand online,...

7 Okt 202244min

089 - How to Grow a SAAS With SEO with Kevin Sahin

089 - How to Grow a SAAS With SEO with Kevin Sahin

In episode 89 of the SEOLeverage Podcast, Gert Mellak and Kevin Sahin discuss strategies for growing a SaaS business using SEO. They explore the importance of content marketing, building backlinks, an...

16 Sep 202238min

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