493 Blue Goldfish 2.0 by Stan Phelps

Author Nicholas Webb returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, futurist, author, professor, inventor, keynote speaker, innovation visionary, and filmmaker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Scottsdale, Arizona, some permanent changes resulting from the pandemic, his upcoming books, why innovation is even more essential now for business survival, his Netflix documentary Fixing Healthcare, and lots more. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/nicholas-webb

3 Juni 202045min

Author Mike Weinberg returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales, sales visionary Mike Weinberg joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in St. Louis, why he's decided to be positive (and how that is making a huge difference), what really successful salespeople are doing in this pandemic, and what he's done to drop 18 pounds! Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/mike-weinberg

2 Juni 202043min

Author Mark Hunter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, A Mind for Sales: Daily Habits and Practical Strategies for Sales Success, sales visionary Mark Hunter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Omaha, Nebraska, how he and his wife celebrated their 40th wedding anniversary (in lieu of a trip to Italy), how the pandemic is affecting sales (possibly permanently), the Outbound Conference being rescheduled to 2021 and why competing on lowest price is a fast track to business failure. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/mark-hunter

1 Juni 202051min

Author Nir Eyal returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Indistractable: How to Control Your Attention and Choose Your Life, author, lecturer, investor, and behavioral designer Nir Eyal joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about why he and his wife and daughter left New York City to "quarantine" in Singapore, why the pandemic seems to be increasing interest in his book about managing distraction, and other explanations for why we behave the way we do. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/nir-eyal

30 Maj 202051min

"Can You Hear Me?: How to Connect with People in a Virtual World" by Nick Morgan Communicating virtually is cool, useful, and now even more ubiquitous and necessary than ever. But we're often reminded that the quality of human connection we experience in many forms of virtual communication is awful. We've all felt disconnected in a video conference, frustrated that we're not getting through on the phone, upset when our email is badly misinterpreted, or anxious that we're being misunderstood. How can we fix this? In this powerful, practical book, communication expert Nick Morgan outlines five big problems with communication in the virtual world—lack of feedback, lack of empathy, lack of control, lack of emotion, and lack of connection and commitment—and shows how to overcome them as we shift to working remotely more and more. Morgan argues that while virtual communication will never be as rich or intuitive as a face-to-face meeting, recent research suggests that we need to learn is to consciously deliver a whole set of cues, both verbal and nonverbal, that we used to deliver unconsciously in the pre-virtual era. He guides us through this important process, providing rules for virtual feedback, an empathy assessment and virtual temperature check, tips for creating trust in a virtual context, and advice for specific digital channels such as email and text, the conference call, Skype, and more. Whether you're an entrepreneur, an independent professional, or a manager in an organization that has more than one office or customers who aren't nearby, Can You Hear Me? is your essential communications manual for twenty-first-century work. Click here for show notes... https://www.salesartillery.com/marketing-book-podcast/can-you-hear-me-nick-morgan

29 Maj 202056min

Author Lee Odden returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing," digital marketing visionary Lee Odden joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Minneapolis, his time in the U.S. Army, working remotely with a large team, successful B2B influencer marketing, and the pandemic's effect on internet searches. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/lee-odden

28 Maj 202036min

Authors Ethan Beute & Stephen Pacinelli return to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Ethan Beute and Stephen Pacinelli, co-authors of "Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience," join the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at their homes in Colorado and Pennsylvania, the renewed interest in their book about using personal video, the Philadelphia Eagles, working remotely, and the near-term outlook for live events. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/ethan-beute-stephen-pacinelli

27 Maj 202044min

Author Tiffani Bova returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, "Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business," sales and growth visionary Tiffani Bova joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Southern California, Tahitian beer, attending high school with Barack (Barry) Obama, the history and future of sales, and the changes the pandemic is having on buying behavior. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/tiffani-bova

26 Maj 202053min