Scott Berka — Greystar — The importance of brand + the "first place"

Greystar’s Sr. Managing Director of Brand and Customer Experience, Scott Berka discusses branding the “first place” people call home. Scott shares the strategy behind some of Greystar’s unique brands, as well as how they’ve approached customer experience with those brands.

Tune in for a deep dive into the future of multifamily housing and what it means to build a brand renters trust.

About Scott:
Scott Berka is a Senior Managing Director and leads Brand and Customer Experience for Greystar. Scott is responsible for setting the consumer and property brand strategy for Greystar and our global portfolio of brands. He also provides strategic oversight for innovation and continuous improvements to our customer experience, all in partnership with operations and technology teams. In addition, he oversees Greystar's consumer technology product strategy, including Greystar’s consumer website, resident app, and other supporting technologies. Scott is also a member of the Greystar Executive Committee.

Before joining Greystar in 2019, Scott was an Associate Partner and a leader in the Marketing and Customer Experience Practice at McKinsey & Company. While there, he advised Fortune 500 clients in the financial services and retail sectors to improve their marketing and customer experience capabilities. Prior to that, he worked in advertising to lead branding and marketing strategy across a variety of companies and sectors.

Scott is an active member of the National Apartment Association.

About Greystar:
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $300 billion of real estate in 249 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 893,600 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

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