#049 - Rory Sutherland - Psychology In The World Of Advertising
Modern Wisdom28 Jan 2019

#049 - Rory Sutherland - Psychology In The World Of Advertising

Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal. Rory is one of the world's most influential advertising professionals and this episode is nothing short of gold for anyone who is a consumer, or advertises to them. More Stuff: Follow Rory on Twitter - https://twitter.com/rorysutherland Buy Rory's New Book Alchemy - https://amzn.to/2HdiUPL Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

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#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction

#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction

Dominic McGregor is the COO and Co-Founder of Social Chain, the UK's largest Social Media Agency. I visited him in his Manchester office to talk about how he started Social Chain and grew it to have a...

20 Feb 20181h 4min

#004 - Dan Bailey - Mindset After Not Making It To The CrossFit Games, Current Training Methodology and Why Josh Bridges Is So Dangerous

#004 - Dan Bailey - Mindset After Not Making It To The CrossFit Games, Current Training Methodology and Why Josh Bridges Is So Dangerous

I sat down with 4 times CrossFit Games Athlete and all round legend Dan Bailey while he was in the UK for Reebok's Nano 8 Launch Event in London. I was incredibly impressed with how candid, humble and...

14 Feb 20188min

#003 - Dave Castro - CrossFit Open 18.0, Pressures of Programming and Fighting Mat Fraser

#003 - Dave Castro - CrossFit Open 18.0, Pressures of Programming and Fighting Mat Fraser

I caught up with Director of The CrossFit Games Dave Castro at the Launch of Reebok's new Nano 8, as he announced Open Workout 18.0. After getting completely destroyed in 3 minutes by the workout, and...

13 Feb 201811min

#002 - Life Hacks 101

#002 - Life Hacks 101

Today I am joined by Jonny & Yusef from PropaneFitness.com as we go through our favourite tools, apps, websites & principles for a productive and efficient life. Find out how to improve your mobility ...

13 Feb 20181h 2min

#001 - Stu Morton - Rowing The Atlantic Solo

#001 - Stu Morton - Rowing The Atlantic Solo

Stu Morton is an ex-Marine and endurance athlete who is planning to row solo from Mainland Europe to Mainland South America, solo across the Atlantic Ocean.  Find out how far 1.5 million oar strokes g...

12 Feb 20181h 7min

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