#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom5 Aug 2019

#091 - Richard Shotton - Some Very Important Effects In Advertising

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust? We're talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one. Extra Stuff: Follow Richard on Twitter - https://twitter.com/rshotton Buy Richard's Book - https://amzn.to/2YCQfdt Buy Richard's Online Course - https://www.42courses.com/courses/behavioural-science-for-brands Listen to Rory Sutherland on Modern Wisdom - https://podcasts.apple.com/gb/podcast/049-rory-sutherland-psychology-in-the-world-of-advertising/id1347973549?i=1000428600578 Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

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#006 - Jordan Wallace, Paul Warrior and Tim Briggs - Why Does Fitness Hurt So Much, Is CrossFit Good For Physiques and The Future Of The Fitness Industry

#006 - Jordan Wallace, Paul Warrior and Tim Briggs - Why Does Fitness Hurt So Much, Is CrossFit Good For Physiques and The Future Of The Fitness Industry

This week I'm sitting down with CrossFit coaches, athletes, programmers, nutritionists and all round good guys Jordan Wallace, Paul Warrior and Tim Briggs. I absolutely loved recording this, despite b...

5 Mars 20181h 34min

#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction

#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction

Dominic McGregor is the COO and Co-Founder of Social Chain, the UK's largest Social Media Agency. I visited him in his Manchester office to talk about how he started Social Chain and grew it to have a...

20 Feb 20181h 4min

#004 - Dan Bailey - Mindset After Not Making It To The CrossFit Games, Current Training Methodology and Why Josh Bridges Is So Dangerous

#004 - Dan Bailey - Mindset After Not Making It To The CrossFit Games, Current Training Methodology and Why Josh Bridges Is So Dangerous

I sat down with 4 times CrossFit Games Athlete and all round legend Dan Bailey while he was in the UK for Reebok's Nano 8 Launch Event in London. I was incredibly impressed with how candid, humble and...

14 Feb 20188min

#003 - Dave Castro - CrossFit Open 18.0, Pressures of Programming and Fighting Mat Fraser

#003 - Dave Castro - CrossFit Open 18.0, Pressures of Programming and Fighting Mat Fraser

I caught up with Director of The CrossFit Games Dave Castro at the Launch of Reebok's new Nano 8, as he announced Open Workout 18.0. After getting completely destroyed in 3 minutes by the workout, and...

13 Feb 201811min

#002 - Life Hacks 101

#002 - Life Hacks 101

Today I am joined by Jonny & Yusef from PropaneFitness.com as we go through our favourite tools, apps, websites & principles for a productive and efficient life. Find out how to improve your mobility ...

13 Feb 20181h 2min

#001 - Stu Morton - Rowing The Atlantic Solo

#001 - Stu Morton - Rowing The Atlantic Solo

Stu Morton is an ex-Marine and endurance athlete who is planning to row solo from Mainland Europe to Mainland South America, solo across the Atlantic Ocean.  Find out how far 1.5 million oar strokes g...

12 Feb 20181h 7min

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