#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

#17 – Building a content machine – Part 1 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.lin⁠k⁠/wnl


Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 1, Haney interviews Casey about her approach to building Content at Levels.

Links Discussed in Episode

Head of Content – Role Description

Disease Reversal Digest: Issue 4-Summer-2020

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(06:05) - From medical humanities to Levels
(11:07) - Using content to build trust
(14:13) - A literature review on blood glucose
(15:52) - Generating traffic
(20:01) - Starting with an editorial approach
(21:44) - The proof is in the numbers
(27:09) - People are spending time reading the articles
(31:03) - Creating connection
(40:24) - Scaling from a writer to a content manager
(57:42) - The future of Levels content

Transcripts & Show Notes

Avsnitt(295)

#15 – History of Product at Levels (David Flinner & Ben Grynol)

#15 – History of Product at Levels (David Flinner & Ben Grynol)

David Flinner – Head of Product and one of the co-founders of Levels – spent many years working in Product at Google, where he was exposed to a number of large and challenging problems. Sign Up to Ge...

19 Juli 202142min

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol)

Josh Clemente, Founder of Levels, and Sam Corcos, CEO and one of the co-founders of Levels, were acquaintances for a number of years before they co-founded the company. Sign Up to Get Your Free Ultim...

12 Juli 20211h 2min

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

#13 – Documenting culture (Michael Mizrahi & Ben Grynol)

The evolution of culture at startups can have different paths. For in-person teams, culture may be developed through the daily, in-person interactions and water cooler conversations that take place. F...

5 Juli 202156min

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

#12 – NPS Unicorn (Mike Haney & Ben Grynol)

As we’ve been building Levels, two factors that we’ve been focused on are Member feedback and Member experience. Internally, we have a goal of building a NPS Unicorn – a company with a NPS score of 90...

28 Juni 202141min

#11 – One billion data points (Andrew Conner & Ben Grynol)

#11 – One billion data points (Andrew Conner & Ben Grynol)

Andrew Conner, co-founder and Head of Engineering at Levels, spends a lot of time thinking about how the product will scale. In order to scale effectively, the infrastructure for the product will need...

21 Juni 202141min

#10 – Food for thought (Casey Means & Ben Grynol)

#10 – Food for thought (Casey Means & Ben Grynol)

Casey Means, Chief Medical Officer and one of the co-founders of Levels, changed her outlook on food at a young age. When she was 14 years old, she realized that food, and the philosophy behind it, wa...

14 Juni 202155min

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

#9 – Swimming upstream (Sam Corcos & Ben Grynol)

In 2013, Sam Corcos, CEO and one of the co-founders of Levels, had a revelation when it came to media consumption. He realized that consuming information which was pushed upon him, specifically the ne...

7 Juni 202155min

#8 – The raise (Josh Clemente & Ben Grynol)

#8 – The raise (Josh Clemente & Ben Grynol)

In early 2020, Sam and Josh started having conversations with Investors about doing a Seed round. As initial conversations picked up, things changed drastically in the world. Sign Up to Get Your Free...

31 Maj 202136min

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