#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 2, Casey interviews Haney about his approach to building Content at Levels.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:21) - What Levels was looking for
(10:53) - Journalism as content strategy
(14:07) - An intent to educate and inform
(20:54) - Documenting the process
(27:15) - Establish your core channels before branching out
(35:04) - Hire for what you need, not what sounds good
(43:20) - Setting up an editorial calendar
(47:27) - Document everything for visibility and efficiency
(55:39) - A tech company as a media company
(01:07:27) - Think about content immediately

Transcripts & Show Notes

Avsnitt(295)

#31 – The future of hardware for continuous glucose monitoring (Josh Clemente & Ben Grynol)

#31 – The future of hardware for continuous glucose monitoring (Josh Clemente & Ben Grynol)

As a company focused on metabolic health and continuous glucose monitoring, it's important for Levels to be on the forefront of technology. For our team, it means that we must understand what's possib...

14 Okt 202152min

#30 – Who let Colonel Mustard into the mansion? (Dr. Robert Lustig & Dr. Casey Means)

#30 – Who let Colonel Mustard into the mansion? (Dr. Robert Lustig & Dr. Casey Means)

In September of 2021, Dr. Robert Lustig participated in a Book Club with the Levels Community, where he discussed his latest book – Metabolical. For the session, Dr. Casey Means, Co-founder & Chief Me...

11 Okt 202133min

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

#29 – Mental models and heuristics – shortcuts to be more productive (Sam Corcos & Ben Grynol)

Mental models allow us to take shortcuts when makings decisions. The heuristics that create the foundation of mental models can be stacked on top of each other to form new mental models, when solving ...

7 Okt 20211h 6min

#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

#28 – Ecosystems & platforms – a deep dive into tech (David Rosenthal & Ben Grynol)

When most companies start, they are single-threaded companies. More specifically, companies start with one product or revenue stream and evolve. Amazon is a great example of a company that has built a...

4 Okt 20211h 14min

#27 – Principles of effective communication (Michael Mizrahi & Sam Corcos)

#27 – Principles of effective communication (Michael Mizrahi & Sam Corcos)

Communication and communication platforms – specifically in a work setting – can lead to increased productivity, or can unfold as a distraction mechanism for urgency. Unfortunately, for most companies...

30 Sep 202148min

#26 – Nutrition & Kids – A parent's perspective (Kelly LeVeque & Ben Grynol)

#26 – Nutrition & Kids – A parent's perspective (Kelly LeVeque & Ben Grynol)

For parents, feeding kids a balanced diet can feel like an uphill battle. People are surrounded by fast, convenient and highly processed food items, which can make the idea of 'meal time' easier to ge...

27 Sep 202150min

#25 – Understanding predictive markers of metabolic dysfunction (Dr. Sara Gottfried & Dr. Casey Means)

#25 – Understanding predictive markers of metabolic dysfunction (Dr. Sara Gottfried & Dr. Casey Means)

Dr. Sara Gottfried – a pioneer in health, research, and education – has seen more than 25,000 patients over the past two decades. She's a physician scientist, who graduated from Harvard Medical School...

23 Sep 20211h 23min

#24 – Perseverance, grit & performance (Mike Barwis & Ben Grynol)

#24 – Perseverance, grit & performance (Mike Barwis & Ben Grynol)

Mike Barwis has spent more than 30 years training professional athletes to be their best. But, it's not just physical performance that Mike focuses on during training sessions. Rather, he believes tha...

20 Sep 202157min

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