#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney)

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 2, Casey interviews Haney about his approach to building Content at Levels.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:21) - What Levels was looking for
(10:53) - Journalism as content strategy
(14:07) - An intent to educate and inform
(20:54) - Documenting the process
(27:15) - Establish your core channels before branching out
(35:04) - Hire for what you need, not what sounds good
(43:20) - Setting up an editorial calendar
(47:27) - Document everything for visibility and efficiency
(55:39) - A tech company as a media company
(01:07:27) - Think about content immediately

Transcripts & Show Notes

Avsnitt(295)

#233 - Big Food, Big Sugar & how they affect our metabolic health today | Dr. Robert Lustig & Ben Grynol - (Replay)

#233 - Big Food, Big Sugar & how they affect our metabolic health today | Dr. Robert Lustig & Ben Grynol - (Replay)

The history of the Big Food and Big Sugar industries still affect our metabolic health today. Learn more in this conversation between Dr. Robert Lustig and Ben Grynol. Look for multiple new shows per ...

5 Okt 202356min

#232 - How do you afford nutritious food when you live in a food desert and why investing in nutrition is an investment in yourself | Shawn Stevenson & Dr. Casey Means

#232 - How do you afford nutritious food when you live in a food desert and why investing in nutrition is an investment in yourself | Shawn Stevenson & Dr. Casey Means

Our environment and culture directly affect the food choices we make. Ultra-processed foods are convenient and cheap, and they’re the main source of foods in food deserts, typically located in underse...

28 Sep 20231h 27min

#231 – Adaptation and why it’s important to our metabolic health, stress, and trauma | Dr. Casey Means & Dr. Molly Maloof - (Replay)

#231 – Adaptation and why it’s important to our metabolic health, stress, and trauma | Dr. Casey Means & Dr. Molly Maloof - (Replay)

Obesity and chronic disease are fallouts from the lack of real human connection. Underneath biomarkers like glucose and physical aspects like mitochondrial dysfunctions are the root causes of disease:...

21 Sep 20231h 54min

#230 - How the ketogenic diet may work as a medical therapy for various conditions such as migraine, epilepsy, mental health issues, and more | Beth Zupec-Kania, Denise Potter & Dr. Dominic D’Agostino

#230 - How the ketogenic diet may work as a medical therapy for various conditions such as migraine, epilepsy, mental health issues, and more | Beth Zupec-Kania, Denise Potter & Dr. Dominic D’Agostino

The ketogenic diet is often used as a tool for weight loss and to improve metabolic health. However, it is increasingly being considered, studied, and used as a medical therapy for chronic physical an...

14 Sep 20231h 28min

#229 - Nature Wants Us to Be Fat | Dr. Casey Means & Dr. Richard Johnson - (Replay)

#229 - Nature Wants Us to Be Fat | Dr. Casey Means & Dr. Richard Johnson - (Replay)

Dr. Casey Means, Chief Medical Officer of Levels speaks with Dr. Richard Johnson about his book, "Nature Wants Us to Be Fat," as well as his insights on the "survival switch" that drives our body to s...

7 Sep 20231h 12min

#228 - Why nutrition matters for brain health and how to modify your diet | Dr. Georgia Ede & Dr. Dominic D’Agostino

#228 - Why nutrition matters for brain health and how to modify your diet | Dr. Georgia Ede & Dr. Dominic D’Agostino

The ketogenic diet is a low-carbohydrate, high-fat diet that has proven benefits for brain health. Research shows that the keto diet helps ease symptoms of some mental health conditions, including dep...

31 Aug 20231h 18min

#227 – How 3 chronic conditions are connected to high blood sugar and what you can do | Dr. Ben Bikman & Dr. Casey Means - (Replay)

#227 – How 3 chronic conditions are connected to high blood sugar and what you can do | Dr. Ben Bikman & Dr. Casey Means - (Replay)

From gallbladder issues to tinnitus to fatty liver disease and more, many chronic conditions have links to high blood sugar and insulin resistance. Dr. Ben Bikman and Dr. Casey Means discuss the conne...

24 Aug 20231h

#226 - How do weight-loss medications affect metabolic health? And will Ozempic and other GLP-1s actually solve the obesity crisis? | Dr. Rob Lustig & Dr. Casey Means

#226 - How do weight-loss medications affect metabolic health? And will Ozempic and other GLP-1s actually solve the obesity crisis? | Dr. Rob Lustig & Dr. Casey Means

Medications, such as Ozempic, Wegovy, and more, have become increasingly popular for weight loss. These drugs are glucagon-like peptide 1 (GLP-1) receptor agonists, and they mimic a hormone that, amon...

17 Aug 202351min

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