#36 - Building community, tribalism, and the principle of People Like Us Do Things Like This (Seth Godin & Ben Grynol)

When building a community, there's one principle which lays the foundation for every community and culture around the world – People Like Us Do Things Like This. It's a sense of tribalism, and a concept that Seth Godin, a global thought leader, brought to the world more than 10 years ago.

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Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing – which was an instant bestseller in numerous countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

In 2013, Seth was inducted into the Direct Marketing Hall of Fame and, in 2018, was inducted into the Marketing Hall of Fame.

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In this episode, Seth and Ben Grynol, Head of Growth at Levels, talked about marketing, community, and what it was like to grow up in Buffalo, New York.

(00:06) - People like us do things like this
(04:21) - There isn't one Buffalo
(08:32) - The rise of the interview podcast
(10:45) - Professionals are expected to embrace consistency over authenticity
(14:05) - New media is exciting because it's always changing
(16:33) - Following the path to find the dynamics of the medium
(18:18) - How do ads create value?
(23:42) - Defining the culture to drive action
(26:18) - Respecting people who like loud music
(29:34) - How do you build community?
(40:52) - Building a new path for learning

Transcripts & Show Notes

Watch the Video – https://youtu.be/bim08ixEYtc

LINKS

• SETH GODIN
• Seth's Blog – seths.blog
• Akimbo Podcast – akimbo.link
• Seth's Website – sethgodin.com