#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

Levels Head of Growth, Ben Grynol, sat down with Editorial Director, Mike Haney, to chat about their outlook on our Digital Media Strategy for 2022 and beyond.


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Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(12:45) - Content for education, not sales
(15:54) - Two arms of content
(20:04) - Let the content do the talking
(23:44) - Focus on retainment
(32:31) - Content marketing channel that focuses on the company
(37:01) - Focus on distribution and engagement
(40:01) - Expand storytelling with video
(49:56) - Stick to areas of genius
(1:03:58) - Figure out your best use of resources
(1:15:36) - Bring more eyeballs to editorial

Transcripts & Show Notes

Avsnitt(291)

#27 – Principles of effective communication (Michael Mizrahi & Sam Corcos)

#27 – Principles of effective communication (Michael Mizrahi & Sam Corcos)

Communication and communication platforms – specifically in a work setting – can lead to increased productivity, or can unfold as a distraction mechanism for urgency. Unfortunately, for most companies...

30 Sep 202148min

#26 – Nutrition & Kids – A parent's perspective (Kelly LeVeque & Ben Grynol)

#26 – Nutrition & Kids – A parent's perspective (Kelly LeVeque & Ben Grynol)

For parents, feeding kids a balanced diet can feel like an uphill battle. People are surrounded by fast, convenient and highly processed food items, which can make the idea of 'meal time' easier to ge...

27 Sep 202150min

#25 – Understanding predictive markers of metabolic dysfunction (Dr. Sara Gottfried & Dr. Casey Means)

#25 – Understanding predictive markers of metabolic dysfunction (Dr. Sara Gottfried & Dr. Casey Means)

Dr. Sara Gottfried – a pioneer in health, research, and education – has seen more than 25,000 patients over the past two decades. She's a physician scientist, who graduated from Harvard Medical School...

23 Sep 20211h 23min

#24 – Perseverance, grit & performance (Mike Barwis & Ben Grynol)

#24 – Perseverance, grit & performance (Mike Barwis & Ben Grynol)

Mike Barwis has spent more than 30 years training professional athletes to be their best. But, it's not just physical performance that Mike focuses on during training sessions. Rather, he believes tha...

20 Sep 202157min

#23 – Mindset & metabolic health (Mike DiDonato & Ben Grynol)

#23 – Mindset & metabolic health (Mike DiDonato & Ben Grynol)

When Mike DiDonato was 19 years old, his father passed away suddenly. This experience changed the way that Mike looked at the world. When faced with adversity, Mike focused on mindset to take his well...

13 Sep 202140min

#22 - Building startup culture from the ground up | Marc Randolph, Co-Founder of Netflix & Sam Corcos

#22 - Building startup culture from the ground up | Marc Randolph, Co-Founder of Netflix & Sam Corcos

A startup needs to create and establish a company culture in the beginning in order for the team to thrive and grow as the company scales. Understandably, it may seem counterintuitive to focus on inta...

6 Sep 202150min

#21 – The Coke Challenge (Josh Clemente, Josh Mohrer & Ben Grynol)

#21 – The Coke Challenge (Josh Clemente, Josh Mohrer & Ben Grynol)

As a society, we're surrounded by many foods that have added sugar and are highly processed. However, when people see data that shows them the implications of consuming these items, they often change ...

30 Aug 202148min

#20 – Creating a movement through community (Dorothy Kilroy & Ben Grynol)

#20 – Creating a movement through community (Dorothy Kilroy & Ben Grynol)

Dorothy Kilroy, an Advisor to Levels, grew up in a small town in Ireland. As such, Dorothy was exposed to a tightly knit group of friends and acquaintances, which influenced her outlook on community g...

23 Aug 202143min

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